Cadbury Silk tells a sweet tale of love for its new 'dessert' range
The launch will also be supported by a 360-degree communication campaign
kainaz-karmakar
'Your hand isn't yours if it isn't washed,' says new Savlon ad
The campaign has been conceptualised by Ogilvy India
Ogilvy and Taj Mahal Tea create a symphony of rain with the Megh Santoor
The santoor is Ogilvy's one-of-a-kind musical installation that plays the Malhar raag when 'activated' by the rain
Data, emerging tech to fuel advertising in 2023: Industry heads
While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
Cadbury Dairy Milk Silk unveils new look, launches 'S for Love' campaign
A 360-marketing campaign will introduce the identity of the brand
Kainaz Karmakar on the big wins at Cannes Lions
Watch e4m editor Naziya Alvi Rahman in conversation with the CCO of Ogilvy India
e4m TV First today: Exploring TV advertising in the digital world
Industry experts and players will analyse the works that go behind the TV industry and its future
Cadbury & Ogilvy reimagine iconic ad with a gender role reversal
While the new ad retains the format and the tune of the original, it celebrates how far women have come
Winning a Grand Prix is like winning a cricket match: Piyush Pandey
Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home
'Good case studies, faith in one’s work are key ingredients of success recipe at Cannes'
In a recent virtual discussion at e4m, an august panel deliberated on 'The Winning Recipe for Cannes Lions'
What's the winning recipe for Cannes Lions? Panel to discuss today
Kainaz Karmakar, Harshad Rajadhyaksha, Josy Paul, Ramanuj Shastry, Santosh Padhi, Rajdeepak Das and Senthil Kumar will deliberate on cracking the Cannes code
‘Winning the National Award made up for the feeling of not winning at Cannes’
Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award
I never work backwards from the rewards: Kainaz Karmakar, CCO, Ogilvy
In e4m’s Power Sharing series, every week, we interview the joint heads of creative at ad agencies to understand the challenges for them
Kainaz, Sukesh and I represent ‘Ogilvyness’, says Harshad Rajadhyaksha, Ogilvy CCO
In this new weekly series ‘Power Sharing’, we will be talking to the Joint Heads of Creative at ad agencies to understand the challenges for the partners and leaders
Red Label & Ogilvy encourage compassion even in the time of social distancing
The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'
‘There's a lot more wonderful work that is yet to come from Team Harshad-Kainaz’
Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy
Why Indian ads still need to redefine the way they portray women
We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook
The new Cadbury Chocobakes campaign brings out the ‘Meetha Chuppa Rustom’ in you
Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies
The Next-Gen Creatives running the show at Ogilvy India
For the agency’s newly-crowned Chief Creative Officers - Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak - ‘Ogilvy-ness’ stands for team spirit, creativity & fearlessness
Meet Ogilvy’s power-packed trio - Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak
The newly-crowned joint Chief Creative Officers have been the masterminds behind some of Ogilvy India’s best creations in recent times
Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak to be joint CCOs, Ogilvy India
While the trio will oversee creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai