AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
Wadgaonkar, Global VP-Communications & Global DEI Champion at Nissan, spoke exclusively to e4m on the challenges and opportunities in crafting communication strategies for the automotive industry
Apart from delivering a string of Bollywood successes, the actor has been the face of several endorsements due to his appeal among the millennial and Gen Z audiences
The ad has been conceptualized by 82.5 Communication, Delhi
As part of the association, Aaryan will endorse the brand's smartphone category
The agency has won the mandate following a multi-agency pitch
Lavang Khare, Senior Vice President, Adfactors PR, believes that women take increased responsibility and are better-placed to cope with distressing situations as compared to men
Experts at the virtual summit shared insights on the perfect 'marriage' of women and PR, tackled stereotypes about female leadership and spoke of PR's growing importance in the marketing mix
The artistic Instagram competition raising awareness of environmental and social injustice aligns with NGOs across the world
On day 4 of the series, experts Scott Brinker, Sharat Dhall, Manu Lavanya, Paranth Thiruvengadam, Yash Dayal and Sandeep Komaravelly shared insights on digital strategies for a post-COVID ecosystem
On Day 4 of the virtual series catch thought leaders Sharat Dhall, Manu Lavanya, Scott Brinker, Paranth Thiruvengadam, Yash Dayal and Sandeep Komaravelly share their insights on financial marketing
This campaign will include e-certified virtual sessions which will aim to guide employees to make their own cup of Barista-style coffee at home
Manu will be based out of Gurugram and report to Prashant Tripathy, Managing Director & CEO, Max Life
It urges all mobile phone users in the country to pause, think and send the ‘Back’ emoji to verify the authenticity of a forwarded message before sharing it with others
Reputation Advisory will manage the overall reputation of the brand with an integrated communications approach, including traditional media outreach and influencer engagement
According to TikTok, these changes offer clarity around how unsafe content, not permitted on the platform, is defined