liquor
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
The MIB had directed TV Today to run an apology scroll in bold for broadcasting the advertisements of 100 Pipers Music CDs and All Seasons Club Soda on its news channels
e4m Staff Dec 27, 2023 3:20 PM
According to TAM data, digital has seen maximum growth in ad insertions for Jan to Sept '22 compared to 2020
Shantanu David Oct 13, 2022 8:54 AM
In June, the CCPA issued guidelines against liquor brands using covert advertising tactics
exchange4media Staff Oct 7, 2022 9:21 AM
The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products
Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM
Guest Column: Strategic Marketing & Media Consultant Chintamani Rao opines that ASCI's ban on surrogate ads for liquor brands is welcome, but the only effective solution is legislation
Chintamani Rao Feb 3, 2021 10:54 AM
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM
The brands have been accused of alluding to banned products in their advertisements
exchange4media Staff Jan 19, 2021 11:12 AM
Complaints against eight such advertisements have been registered over the past one month
exchange4media Staff Nov 3, 2020 8:55 AM
