Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong challenge to the Big Five, say experts
As per the report, the company’s net worth stood at Rs 166,086 lakh in financial year 2022-23
Publishers can maximize the value of their inventory using IAS’s solutions via Connections Marketplace
As of now, the platform won't be taking a cut out of the creators' revenues through the sale of NFTs
Industry watchers believe that NFTs can forge a more meaningful relationship with the customers, boost brand loyalty and open up more avenues for collaboration
The speed and scalability of Link AI for Digital make it possible to test digital ads in a wider range of scenarios
The round was led by Dream Capital, the Corporate Venture Capital and M&A arm of Dream Sports
Industry experts say that the regulation will help new brands see an uptick in revenue, leading to fresh VC investments
Ailawadi, Viacom18’s Youth, Music and English Entertainment Head, speaks about the YME cluster growth, launches of new properties and road ahead
Prior to this, he was the President for Growth and Marketplace
The Isobar Group CEO spoke at length to exchange4media about the untapped market of NFTs, blockchain technology & its potential for brand promotion
In conversation with e4m, Ailawadi, Head–Youth, Music and English Entertainment, Viacom18, highlights consumers' growing interest in crypto blockchain and the NFT space
The marketplace, powered and facilitated by GuardianLink.io, will go live on 14th February
With this win, Ruder Finn India jumps on the NFT bandwagon by being the first-ever communication agency in India to mint its own NFT
Kantar Marketplace was launched in mid-2019
The Creator Marketplace will open later this month for all businesses to partner with a select group of AR Creators through 2021
Kantar has launched Concept eValuate and Pack eValuate, which will be followed by an automated idea screening solution, Idea eValuate
The partnership will provide a chance to Wego customers to get a one-month premium subscription of ZEE5 for free
Animesh Bhartiya has been named Vice President- Brand & Marketing and Amit Kumar Singh has been appointed as Chief Business Officer
The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal