Parle-G strikes an emotional chord with its Chhath Puja campaign
The campaign has been conceptualised by Thought Blurb Communications
mayank-shah
Is the worst over for TV ad industry?
Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World Cup have renewed hopes for the industry
Cookie crunch kicks off first-party data race
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
TV remains dominant medium of advertising for us with about 65% share: Mayank Shah, Parle
The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more
Parle-G's latest campaign celebrates the selflessness of little ones
The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy
‘We are using AI to understand, learn & interpret data faster and on a bigger scale’
Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers
Do long-running shows enjoy a higher share in ad volume?
As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept
Parle-G partners with Vidya Balan’s ‘Shakuntala Devi’
Parle-G has launched a co-branded video on Amazon Prime Video
Understanding & delivering value to consumers, while marketers walk on a tightrope
Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience