Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World Cup have renewed hopes for the industry

Aditi Gupta Mar 12, 2024 9:07 AM

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources

Sohini Ganguly Feb 28, 2024 8:43 AM

The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more

Kanchan Srivastava Apr 19, 2023 9:03 AM

The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy

exchange4media Staff Dec 31, 2022 6:00 PM

Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers

exchange4media Staff Jan 5, 2021 8:53 AM

As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept

Sonam Saini Oct 7, 2020 8:36 AM

Parle-G has launched a co-branded video on Amazon Prime Video

exchange4media Staff Jul 25, 2020 8:53 AM

Guest Column: Mayank Shah, Sr. Category Head, Parle Products, says that brands should use the time to redefine marketing strategies, strengthen connections & build long-term trust with the audience

Mayank Shah Jul 24, 2020 8:22 AM