The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts

Nilanjana Basu Nov 9, 2023 7:58 AM

CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business

e4m Staff Oct 26, 2023 2:45 PM

Lamba will operate in the capacity of an independent director in the organisation

exchange4media Staff Dec 27, 2022 4:40 PM

The campaign highlights that for every unit of Symphony air cooler that one uses instead of an air conditioner, more than 40 trees can be saved in 6 years

exchange4media Staff Jun 6, 2022 8:01 AM

It is advised that private satellite TV channels may broadcast messages and other content to inform people about the crucial need to adhere to COVID appropriate behaviour, said the ministry

exchange4media Staff Oct 26, 2021 3:47 PM

Set in a relatable home arrangement, the film reminds consumers why they should stay home and have ‘Ghar Par Lay’s, Always'

exchange4media Staff Jul 17, 2021 4:00 PM

The campaign has been conceptualized by Ogilvy

exchange4media Staff Apr 10, 2021 7:50 AM

Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award

Neeta Nair Mar 26, 2021 8:09 AM

The experiment will be rolled out in phases to Indian audiences, making India one of three countries to have access to the feature alongside Brazil and Japan

exchange4media Staff Feb 17, 2021 2:20 PM

The new range of ready-to-eat fitness meals brings to life the core idea based on the actor's personality of 'Eat Better, everyday'

exchange4media Staff Feb 9, 2021 4:56 PM

BIG FM RJs will interview a talking Parrot who will respond to the RJ on the issue

exchange4media Staff Jan 14, 2021 5:41 PM

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM

Call Reason would increase pick up rates, especially when callers are calling from new numbers, the company said

exchange4media Staff Oct 21, 2020 4:13 PM

The film has been crafted and developed in-house by MagicCircle

exchange4media Staff Jun 3, 2020 3:53 PM

The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds

exchange4media Staff Apr 18, 2020 10:00 AM

The new controls help limit screen time, restrict certain features and stop the direct messaging function on the app

exchange4media Staff Apr 17, 2020 8:50 AM

The photo-sharing app has also started testing a desktop DM feature that lets users share direct messages with others through the browser

exchange4media Staff Jan 21, 2020 3:01 PM