The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business
Lamba will operate in the capacity of an independent director in the organisation
The campaign highlights that for every unit of Symphony air cooler that one uses instead of an air conditioner, more than 40 trees can be saved in 6 years
It is advised that private satellite TV channels may broadcast messages and other content to inform people about the crucial need to adhere to COVID appropriate behaviour, said the ministry
Set in a relatable home arrangement, the film reminds consumers why they should stay home and have ‘Ghar Par Lay’s, Always'
The campaign has been conceptualized by Ogilvy
Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award
The experiment will be rolled out in phases to Indian audiences, making India one of three countries to have access to the feature alongside Brazil and Japan
The new range of ready-to-eat fitness meals brings to life the core idea based on the actor's personality of 'Eat Better, everyday'
BIG FM RJs will interview a talking Parrot who will respond to the RJ on the issue
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Call Reason would increase pick up rates, especially when callers are calling from new numbers, the company said
The film has been crafted and developed in-house by MagicCircle
The film by Duroflex has a social message of staying indoors in the safest and most comforting space we have - our beds
The new controls help limit screen time, restrict certain features and stop the direct messaging function on the app
The photo-sharing app has also started testing a desktop DM feature that lets users share direct messages with others through the browser