Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike
At the e4m Play Streaming Media Conference 2021, Kanchan Samtani, Managing Director and Partner, BCG India, spoke on monetisation options for OTT players in India
A three-judge Bench led by Justice Chandrachud stayed the proceedings in the cases that are pending before the Punjab & Haryana High Court, Madhya Pradesh High Court and Allahabad High Court
Digital-first strategies like 24 hours before television windowing of content, high decibel immersive experiences and International content have been growth drivers for the platform
Through this campaign, ZEE5 encourages the audience to respect and celebrate HER for all the little and big things she does but unfortunately, isn’t thanked enough for
According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake news
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year
This first ever deal will let viewers receive exciting dramas selected for the Lionsgate Play platform, spanning science fiction, period and contemporary genres
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech research firm Omdia
From releasing Originals and inviting entries for feature films and documentaries from film makers across the world to hosting a Global Content Festival, all that’s new on ZEE5 this December
Issac John, Business Head, Discovery+, explains how Discovery+ has seen a 60% growth month-on-month in user base in India, with 10 million+ downloads across platforms
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a great choice for the advertisers
Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch, growth during the lockdown, expansion plans and the reason behind its zany name
The Bengali OTT brand also announces Carrier Billing – in the form of sache pricing where a user buy hoichoi subscription for a week or a month by paying with their mobile balance
Platforms have been leveraging cutting-edge technologies like AI, machine learning and deep video analytics to ensure seamless streaming despite the unprecedented traffic