Lada Guruden Singh quits as GM, Sony Pictures International Productions, India
Lada Guruden Singh has signed a production deal with the studio
shakti
Shaadi.org bows down to the revolution-naaris this Durga Puja
The ad film draws a meaningful connection between Goddess Durga and the experiences of women post-marriage
Paisabazaar launches new brand campaign with Aparshakti
The campaign highlights the plight of the common man who tends to go by hearsay or recommendations from friends
Aparshakti Khurana solves dressing dilemma with Siyaram
The influencer-led campaign for the clothing brand is targeted at young adults
'Fast, fierce and full of fire!': WPL mascot 'Shakti' unveiled
BCCI has also introduced the anthem for WPL 2023 'Yeh Toh Bas Shuruat Hai'
Shaktipriyo Sikdar appointed Head of Digital Marketing at Emami
Prior to this, Sikdar was with Mindshare as Partner-Digital
Sonu Sood gives a glimpse into 'the house of tomorrow' in APAR Anushakti ad
The commercial has been conceptualised by Rediffusion
Aparshakti Khurana highlights the many perks of working with Shadowfax
The ads are a part of the brand's #DuniyaDektiRehJayegi campaign
Ayushmann & Aparshakti Khurrana bring alive Magicbricks’ MB Prime services
The light-hearted digital film offers a glimpse into the features of MB Prime
Xiaomi looks beyond profits to improve customer experience: Anuj Sharma
At the Bangalore edition of e4m-Pitch CMO Summit, Xiaomi CEO Sharma spoke about the company's off-beat approach to business with people and their needs at the centre
Magicbricks releases campaign with Ayushmann & Aparshakti Khurana
The film is the next phase of 'Property Sahi, Aur Ab Services Sabhi' campaign
Bombay Shaving Company partners with Shakti Kapoor for new product 'Backpro'
The actor shares his personal experiences of using the hair removal product in a delightful way
Ayushmann & Aparshakti give expert advice for Magicbricks
The multi-media campaign will continue to run pan India for 6-8 weeks
Aparshakti Khurana teams up with Gulf Oil India and Zoom for celeb show
The first set of joyrides comprise Rakul Preet Singh, Ali Fazal, Kenny Sebastian and Yashraj Mukhate
Crime Master Gogo turns salesman in new Disney+ Hotstar TVC
The campaign has been conceptualised by DDB Mudra
Nutralite launches new film for its DoodhShakti Probiotic Butter Spread
The film is created and developed by Wunderman Thompson, India
NuShakti launches #ForYourDailyImmunityRoutine campaign
Conceptualised by FCB India, the campaign is live in Tamil and will soon go live in Malayalam and Telugu
Bigg Boss helped us consolidate our position in the top 3 GECs: Manisha Sharma
In a conversation with e4m, Sharma, CCO, Hindi Mass Entertainment, Viacom18, speaks about Bigg Boss, upcoming shows and production challenges in the new normal
e4m-infobip webinar: ‘Every consumer engagement on digital an opportunity for brands’
The webinar featured a fireside chat that touched upon the consumers' modern-day experience & expectations and a panel discussion on digital media influencing auto & consumer durables market
Colgate Vedshakti launches ‘Mooh swachh toh aap healthy’ campaign with Sudarsan Pattnaik
Padma Shri awardee sand artist Pattnaik creates a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha
Consistent communication helps build desirability and love for Kia: Shakti Upadhyay
Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing and communications strategy, latest campaigns and more
iTV Network glitters at 2nd National Water Awards organised by Ministry of Jal Shakti
The awards were given to motivate individuals/organizations who are doing commendable work in the field of water resources conservation and management.
Licious is #ReadyToGame this IPL season
The brand has roped in actor Aparshakti Khurana and stand-up comic Naveen Richard to spread some IPL cheer
pTron’s releases campaign with Aparshakti Khurana
In the campaign, the actor is seen sporting the brand’s star product, Bassbuds, while going about with his everyday life
Colgate Swarna Vedshakti & TVS Motor enter top 10 brands in Week 29: BARC India
The week also witnessed an uptick in the total number of ad insertions in the top ten advertising and brands category
Nu-Shakti launches #AskMoreFromYourDrink campaign
The 20-second TVC depicts a cartoon skit where the central character is preparing to fight a monster
Nu-Shakti launches #PutImmunityFirst campaign to focus attention on micronutrients
As part of the campaign, the brand has released a series of videos, posts & gifs across its digital channels to raise awareness about immune-boosting nutrients
Games24x7's new digital campaign comes with a Bollywood twist
The campaign features actors and influencers like Mandira Bedi, Aparshakti Khurana and Vir Das
Colgate Vedshakti campaign highlights the connection between oral health & overall health
The campaign kick-started with the launch of a TV campaign on March 4 and is being further amplified across print, digital and social media
Parle latches on to mother vs child battle over milk for new campaign
The creative agency behind the campaign, thought blurb, has conceptualised the TVCs in Hindi and regional languages
L’Oréal Paris ropes in Aditi Rao Hydari, Mithali Raj and Shakti Mohan as brand ambassadors
The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media