Over two-thirds of India-based SMBs said AI will improve the performance of their advertising campaigns, states the report by Amazon Ads
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
At the e4m IPRCCC 2023, mediavalueworks’ Founder and Director Rachana Chowdhary charted some hacks for marketing small and medium-sized businesses
The initiative will help smaller businesses improve user engagement and conversion rates at affordable costs
Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say, companies will now return to sales-oriented advertising
The multilingual campaign by the WordPress host provider aims to reach SMBs pan India
The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season
At the event, close to 200 brands will be recognised and celebrated for their excellence in leadership, strategic accomplishments, creativity, constant innovation, marketing practices and more
The conference will be followed by a felicitation ceremony to recognise the top 500 brands of India
In the second edition of ‘Pride of India Brands 2021’ series, Matrimony.com’s founder & CEO Murugavel Janakiraman shares his success story
Together with FICCI, Meta will address the barrier to access right digital tools and resources by offering easy access to tools, programs and resources to India's women entrepreneurs
On the eve of India’s 73rd Republic Day, we start the series with the inspirational story of Apis India, one of the fastest-growing FMCG companies in the country
The awards, to be announced in March, will see e4m recognising India's SMBs across a broad spectrum of categories
The partnership is a part of Facebook’s VC Brand Incubator Program that has completed two years
#UdharAbhiBaakiHai focuses on how customers can clear pending dues and help small and medium businesses stay afloat in the pandemic
This year, the IDMA has introduced categories to recognise some of the best digital works in the SMB and start-up space
The Venture Fund will specifically focus on encouraging the best ideas to digitize SMBs
The weekly show will help small businesses take big strides in the digital world
The platform on-boarded 100,000 new SMB merchants in the April – June quarter and witnessed a 100% growth in TPV in the SMB segment, as compared to last year
Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India
The Small & Medium Business Trends report says 30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic
During the pandemic, Facebook has taken its skilling and enablement programmes for small businesses online, ensuring continued support