The film showcases the promise of mutual care and support, shielding each other from life’s challenges
The account was won following a multi-agency pitch and will be handled from the agency’s Mumbai office
Through this initiative, SoCheers aims to augment its creative proficiency and ignite discussions on topics about social and environmental causes
Industry watchers discuss the atypical delay in pitch processes, attributing it to inexperience, caution and a preference for an integrated approach
The agency makes the announcement on its 9th anniversary
The digital-first full-service advertising agency has assigned new roles to Shivani Kamdar, Tanvi Bosmia and Aakash Gopalani in the Content and Brand Experience verticals
Gomes to head Business Development, Thackeray Design verticals
Earlier, Kohli was with Adfactors PR
Industry watchers believe that the campaign is a testament to the fact that influencer marketing has a lot of potential to grow and deliver spectacular geo-agnostic results for brands
Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré
Amidst the ratings blackout, measurement parameters such as ‘highest viewership’ have changed to new indices such as ‘most viewed’, ‘most followed’ or ‘most shared’.
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
The new division has three new offerings -- Social Media Analytics, Digital Analytics and Dashboard & Trackers
The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say
Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms
Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising
Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services
The campaign launched by SoCheers aims to create awareness about vaginal health
In his new role, Bhusare will report to Co-founder and CEO Mehul Gupta