Springwel ropes in Boman Irani for new campaign
The series of ad films will talk about the effects of sleeplessness in daily life
spring
Tommy Hilfiger ropes in Samantha for Spring/Summer campaign
This is part of the brand’s collaboration with multi-faceted pop culture icons
Digital leaders at Doing Digital Forum Yerevan
The event will take place April 5, 2023, in Yerevan
Brands have to behave like content creators: Arun Iyer, Spring Marketing Capital
Iyer, Founder of Spring Marketing Capital, shared insights on the future of 30-seconders at the fifth edition of e4m TV First
PR professionals are now becoming strategic advisors for organisations: Tatevik Simonyan
Simonyan, co-founder and director of communications and international relations, SPRING PR, was honoured as 'Global PR Leader of the Year' at e4m PR & Corp Comm Women Achievers Awards
Ethical communication at all levels is of utmost necessity: Nvard Melkonyan
Melkonyan, Co-founder and Chairman of the Board of Armenia-based SPRING PR, was bestowed with “Global PR Leader of the Year” award in the third edition of e4m PR & Corp Comm Women Achievers Awards
Springwel Mattresses appoints Akshay Saraf as CEO
Before joining Springwel, Saraf was the Vice President and Business Head of furniture business at Nilkamal Limited
'In the era of fake news, PR professionals have a responsibility towards their audience'
At the 3rd edition of e4m PR & Corp Comm Women Achievers Summit, Tatevik Simonyan, Co-founder, Director of Communications, Spring PR, spoke about new age media opening up avenues for communication
'Sleep luxuriously,' says Kareena Kapoor in new Springfit ad
The TVC will be broadcast on all significant national television networks and promoted on digital platforms
Springwel appoints Puneet Nayar as National Sales Head - Channel Sales
Nayar has come from Kurlon
Springfit Mattress ropes in Kareena Kapoor as brand ambassador
The brand plans to launch a 360-degree marketing campaign
‘In the era of global challenges, it is important for PR companies to unite their efforts’
Nvard Melkonyan, one of the founders and the Chairman of the Board of Armenia-based SPRING PR, shares her journey, challenges she overcame & the future of PR in Armenia and the world over
Springfit announces Kareena Kapoor Khan as its brand ambassador
The association is aimed at creating awareness about the importance of good sleep
Verve Media bags social media mandate for Spring Bio Solution
The agency will be responsible for amplifying Spring Bio Solution’s LinkedIn presence
Mango launches campaign with Kiara Advani, new brand ambassador in India
The campaign will be promoted extensively across digital mediums
Spring Brand Solutions wins 3 new clients & 2 strategic partnerships
The marketing firm will cover positioning and branding strategy for NephroPlus, nationwide campaign for Kangaroo Kids and digital marketing duties for Pawpstar
magicpin appoints Pranay Gupta as VP, Growth and Business Development
He was the co-founder of 91 Springboard
‘My11Circle became the 2nd most preferred Fantasy Cricket brand, on the back of IPL’
If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle
Spring Brand Solutions ropes in Praveen Raj as Creative Partner
Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm
Harshad Hardikar and Kaizad Pardiwalla launch Spring Brand Solutions
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be directly involved at every stage with the clients
In new campaign, Airtel Xstream says ‘Jo Dekho, Bada Dekho’
The campaign has been conceptualised by Spring Marketing Capital and created by Equinox Films
World Suicide Prevention Day: Campaigns that started conversations to spark a change
Brands took to social media conversations, creatives and visual representation campaigns to drive home the message
BYJU’S thanks teachers with a digital film
On Teachers’ Day, Spring has curated a video campaign for the edtech company
Practo makes visiting a doctor easy amidst COVID-19
The brand has worked with Spring Marketing Capital for the campaign #HelloDoctor that has six films in seven languages and is being promoted across TV and digital media
Games24x7 appoints Spring Marketing Capital as brand & marketing partner
The firm will handle the gaming company's overall branding efforts and co-create influencer marketing campaigns
SpringFit urges people to put away their smartphones and sleep on time
Conceptualized & created by ICE Media Lab, the campaign sees children singing lullabies for their parents to encourage them to go to sleep
The Moms Co launches first-ever campaign ‘Science of Motherhood’
Conceptualised by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions, the campaign features the company's Founder & CEO Malika Sadani
Flying Cursor Interactive wins 91springboard's digital & social media mandate
The account was won following a multi-agency pitch