tam-adex-report
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 10:49 AM
16 new categories and 70 new brands advertised in 35 matches of IPL this season
exchange4media Staff May 1, 2023 1:59 PM
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
exchange4media Staff Jan 27, 2023 8:50 AM
As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14
exchange4media Staff Jun 8, 2022 8:21 AM
As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year
exchange4media Staff May 26, 2021 9:07 AM
After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report
Noel Dsouza Jan 25, 2021 8:23 AM
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share
exchange4media Staff Nov 11, 2020 8:40 AM
According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%
Sonam Saini Jan 3, 2020 8:37 AM