tam-adex-report

16 new categories and 70 new brands advertised in 35 matches of IPL this season

e4m Desk May 1, 2023 1:59 PM

According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018

e4m Desk Jan 27, 2023 8:50 AM

As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022

e4m Desk Jan 11, 2023 8:51 AM

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

e4m Desk Jun 8, 2022 8:21 AM

As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year

e4m Desk May 26, 2021 9:07 AM

After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report

Noel Dsouza Jan 25, 2021 8:23 AM

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share 

e4m Desk Nov 11, 2020 8:40 AM

According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%

Sonam Saini Jan 3, 2020 8:37 AM