From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery
Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year
Guest Column: As WFH becomes a more ‘permanent’ way of working, Tarun Rai, Chairman & Group CEO, Wunderman Thompson, South Asia lists the measures industry leaders should consider for the near future
Industry heads say with the Covid-19 crisis the need for integration will be more acute & embracing digital-tech capabilities across the networks has become essential too
Wunderman Thompson South Asia’s ‘21 Times Health’ report takes a look at the effects of the Coronavirus pandemic and the resulting lockdown on the health, pharma and wellness categories
Industry leaders indicate that industry award shows and events will have to adopt a fast-forward virtual approach and keep pushing the envelope for innovation
Creative minds such as Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri share insights on how the industry can navigate the current COVID-19 crisis
The Chairman & Group CEO of Wunderman Thompson, South Asia, Rai says that the dynamics of the JWT-Wunderman merger in India was rather easy compared to some other parts of the world
Some agencies said they will be entering several categories this year instead; Indian ad-landers suggest the festival should be all digital to ensure smooth execution & high participation