unlock

Ex-Dentsu CEO Arijit Ray talks to e4m about his new company

Tanzila Shaikh Nov 22, 2023 6:36 PM

The campaign encourages Indians to embrace the smart lock screen

e4m Desk Aug 31, 2023 6:59 PM

The program will be run by Navonil Chatterjee, ex-Joint President & Chief Strategy Officer of Rediffusion

e4m Desk Jul 6, 2023 1:52 PM

The BW People HR Excellence Awards 2023 will honour organizations and individuals who have made significant contributions to the field of HR

e4m Desk May 27, 2023 8:42 AM

Guest Column: Arijit Ray, the CEO & Founder of The Unlock Company pens down a memoir for filmmaker Pradeep Sarkar

Arijit Ray Mar 29, 2023 9:35 AM

Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023

e4m Desk Dec 31, 2022 7:05 PM

The rebranding initiative at Remsons Industries has been created and conceptualised by THE UNLOCK COMPANY

e4m Desk Dec 13, 2021 1:16 PM

After an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19), says the report

e4m Desk Nov 27, 2020 3:14 PM

As part of the festive campaign, Eros Now has also collaborated with Paytm, whereby Paytm users can benefit from 100% cashback on a monthly Eros Now subscription

e4m Desk Nov 12, 2020 12:25 PM

e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival

Noel Dsouza Oct 20, 2020 7:45 AM

The draft plan is pending approval by the Standing Committee of the Municipal Corporation and may come into force in the next 15 days

Noel Dsouza Oct 14, 2020 8:39 AM

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

The special event titled 'India is an Event – We’re ready for Safe Events' showcased simulated corporate event setup with necessary procedures & safety protocols for events

e4m Desk Sep 23, 2020 3:09 PM

Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal

Noel Dsouza Sep 3, 2020 8:05 AM

The #S Campaign aims to create awareness about staying safe during COVID

e4m Desk Aug 14, 2020 12:27 PM

Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more

Simran Sabherwal Jul 15, 2020 8:19 AM

To help its sellers get back on their feet, Flipkart is running an integrated marketing campaign and providing real-time support to the sellers

e4m Desk Jun 27, 2020 8:42 AM

In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices

e4m Desk Jun 22, 2020 4:01 PM

Kickstarting the Pride Month is a film collaboration between Mullen Lintas and Chrome pictures

e4m Desk Jun 21, 2020 6:00 PM

The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers

Nafisa Shaheen Jun 15, 2020 9:12 AM

The film was conceived by Network Advertising and entirely self-shot by real families in locked-down homes across Mumbai, Bengaluru and Bhopal

e4m Desk Jun 6, 2020 9:10 AM