wakefit
Phalguni Aneja, Brand Head at Wakefit.co discusses the shift in brand perception, recent campaigns, collaboration with David Warner, & more
Ritika Raj Jul 15, 2024 12:02 PM
Chaitanya Ramalingegowda, Co-founder and Director of Wakefit, explains why humour works in ad campaigns, stresses the importance of ideas before big budgets, and more
Neeta Nair Mar 18, 2024 3:59 PM
Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co tracks the trends that resonate deeply with the essence of the sleep solutions brand
Chaitanya Ramalingegowda Feb 5, 2024 8:47 AM
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
Ritika Raj Sep 12, 2023 8:58 AM
At the Pitch CMO Summit- Bengaluru 2023, Chaitanya Ramalingegowda, Director and Co-founder of Wakefit explained how authentic and transparent brands can add value to the lives of their customers
exchange4media Staff Aug 18, 2023 3:24 PM
The campaign, Andar ke bacche ko jaga, aims to highlight the core benefit of a good night’s sleep
exchange4media Staff Jun 8, 2023 4:52 PM
A video that went viral recently showing Khuranna in midst of a power nap was a precursor to the brand's big reveal
exchange4media Staff May 4, 2023 12:42 PM
Iyer, Founder of Spring Marketing Capital, shared insights on the future of 30-seconders at the fifth edition of e4m TV First
exchange4media Staff Jan 30, 2023 9:12 AM
The short video encapsulates what people feel about the hassle and pressure of making New Year plans
exchange4media Staff Dec 27, 2022 5:42 PM
Wakefit Co-founder Chaitanya Ramalingegowda talks to e4m about the company’s marketing trajectory, the trust on word of mouth and more
Nilanjana Basu Sep 19, 2022 8:37 AM
#WakefitTrikea includes a host of creative collaterals that included print ads, search ads and social media posts
exchange4media Staff Jun 25, 2022 9:37 AM
The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign
exchange4media Staff May 14, 2022 6:00 PM
The '100 day buy and try' campaign aims to highlight the ease and convenience of choosing the right furniture online
exchange4media Staff Apr 18, 2022 1:32 PM
Sarma was earlier associated with Goibibo and policybazaar.com
exchange4media Staff Mar 29, 2022 12:56 PM
Aditya Varadarajan, Head, Account Management, Microsoft Advertising, InMobi, writes about how brands can achieve long-lasting impact across the marketing funnel with search advertising
exchange4media Staff Mar 29, 2022 8:31 AM
The partnership will aid in the company’s brand-building efforts across India
exchange4media Staff Mar 2, 2022 12:09 PM
In today's edition of ‘Pride of India Brands 2021’ series, Wakefit.co Co-founder & Director Chaitanya Ramalingegowda talks about the brand journey and marketing strategies for the company
Mansi Sharma Feb 8, 2022 8:50 AM
We speak to Agarwal, Managing Director, Asia Pacific, InMobi, in part seven of our interview series with the big winners of IDMA 2021
exchange4media Staff Aug 18, 2021 8:07 AM
The sleep and home solutions brand leveraged Verizon's ‘AdLearn’ and ‘Predictive Audiences’ offerings, which channelized artificial intelligence and machine learning
exchange4media Staff Aug 2, 2021 8:31 AM
The video was a hit among netizens as it reached more than 13 million people across social media within 3 days
exchange4media Staff Dec 29, 2020 1:01 PM
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales as work from home becomes the norm
Ritika Raj & Simran Sabherwal Nov 12, 2020 9:33 AM
Guest Column: Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative, Wakefit Postbox is an attempt to bring people closer during the pandemic
Chaitanya Ramalingegowda May 13, 2020 8:06 AM
The duo will be picking the best candidates for Wakefit.co’s Sleep Internship
exchange4media Staff Feb 7, 2020 11:51 AM
