While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers
The 'Har Pal Ko Own Karo’ campaign is created by Leo Burnett
This is being seen as the FMCG major’s foray into the wellness and nutrition category
Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more
The campaign, which has three films, has been created by Leo Burnett
In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'
Prior to this, Nath was with OZiva as Head of Marketing
The #SayItWithOreo campaign inspires people to spark connection amongst families with the introduction of alphabet embossed, scannable cookies
The campaign has been created by Lowe Lintas
The campaign focuses on real women proudly showcasing products from Zivame making the brand more relatable to its core consumers
From mock products to practical jokes, here's how brands kept the spirit of the day alive
The brand has roped in Padukone for her stance on fitness and mental wellbeing
Speaking about the campaign, Khatija Lokhandwala, Head Marketing, Zivame, said that this is Zivame’s second film in our exclusively created stand-up series for intimate wear
The #OreoPlayPledge campaign has been conceptualised by Publicis Group
The campaign is built on real-life challenges and embarrassment faced by women
Samantha will be seen in two new campaign films around fitness and beauty
By initiating this movement, OZiva encourages users to participate, post and share their PCOS stories online
Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media