While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry watchers

Sohini Ganguly Oct 4, 2023 8:18 AM

The 'Har Pal Ko Own Karo’ campaign is created by Leo Burnett

exchange4media Staff Jul 3, 2023 3:03 PM

This is being seen as the FMCG major’s foray into the wellness and nutrition category

exchange4media Staff Dec 14, 2022 9:51 AM

Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more

Nilanjana Basu Oct 19, 2022 10:51 AM

The campaign, which has three films, has been created by Leo Burnett

exchange4media Staff Aug 29, 2022 3:08 PM

In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'

Mansi Sharma Apr 5, 2022 8:14 AM

Prior to this, Nath was with OZiva as Head of Marketing

exchange4media Staff Mar 21, 2022 8:21 AM

The #SayItWithOreo campaign inspires people to spark connection amongst families with the introduction of alphabet embossed, scannable cookies

exchange4media Staff Feb 5, 2022 2:00 PM

The campaign has been created by Lowe Lintas

exchange4media Staff Jul 26, 2021 2:39 PM

The campaign focuses on real women proudly showcasing products from Zivame making the brand more relatable to its core consumers

exchange4media Staff May 25, 2021 5:13 PM

From mock products to practical jokes, here's how brands kept the spirit of the day alive

Mansi Sharma Apr 2, 2021 7:43 AM

The brand has roped in Padukone for her stance on fitness and mental wellbeing

exchange4media Staff Mar 10, 2021 11:54 AM

Speaking about the campaign, Khatija Lokhandwala, Head Marketing, Zivame, said that this is Zivame’s second film in our exclusively created stand-up series for intimate wear

exchange4media Staff Jan 25, 2021 12:43 PM

The #OreoPlayPledge campaign has been conceptualised by Publicis Group

exchange4media Staff Jan 5, 2021 3:53 PM

The campaign is built on real-life challenges and embarrassment faced by women

exchange4media Staff Dec 19, 2020 4:05 PM

Samantha will be seen in two new campaign films around fitness and beauty

exchange4media Staff Oct 30, 2020 11:31 AM

By initiating this movement, OZiva encourages users to participate, post and share their PCOS stories online

exchange4media Staff Sep 8, 2020 11:30 AM

Brands such as Myntra, Fabindia, Tjori, FabAlley, & Zivame have come up with unique initiatives to keep the buzz around their brand active on social media

Anjali Thakur Apr 8, 2020 8:58 AM