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October witnessed a surge of creativity in outdoor advertising, with brands experimenting beyond traditional formats to capture public attention. In this roundup, we take a closer look at the most memorable OOH activations that made the month stand out.
When a Kadhai Became Lucknow’s Hottest Wedding Guest
Shaadi.com, in collaboration with Madison World’s MOMS, turned heads and sparked laughter across Lucknow with a witty, culturally soaked outdoor installation. The larger-than-life kadhai, inspired by the North Indian superstition “Kadhai se kha liye? Shaadi mein baarish pakki!”, was a perfect mix of humour and nostalgia.
Rooted in wedding folklore and everyday banter, the installation struck an instant chord with passersby, who couldn’t resist clicking selfies and sharing the quirky spectacle online. By transforming a common kitchen vessel into a conversation starter, Shaadi.com celebrated the playful spirit of Indian weddings and turned superstition into street art.
Read On: Are moving OOH ads becoming the new playground for creativity and mobile marketing?
The Hindu Writes Its Truth on the City Skyline
In a world full of noise and sensational headlines, The Hindu’s new outdoor campaign chooses quiet conviction over volume. Conceptualised by Talented, the campaign titled Written by Journalists reaffirms the publication’s 147-year-old legacy of credible, responsible journalism.
The minimalist creatives carry a simple but powerful message — every word in The Hindu is written, verified, and published by trained journalists. With understated visuals and confident restraint, the campaign stands as a statement of integrity in an age of clickbait. The Hindu reclaimed truth in public spaces with this billboard.
Tata Coffee Gold Brews a 3D Sensory Story in Delhi
On International Coffee Day, Tata Coffee Gold took Delhi on an aromatic adventure with a stunning 3D anamorphic installation at Select CITYWALK, Saket. Designed as an immersive visual journey, the campaign showcased the transformation of a coffee bean from harvest to the perfect cup.
The experience wasn’t just visual. The air filled with the rich scent of coffee as the screen unfolded its cinematic story. Visitors could even personalise their moment by typing their names, taking selfies, and watching their faces appear as AI-generated latte art on screen. A QR scan let them take their digital art home, followed by a steaming cup of Tata Coffee Gold. It was advertising that could be seen, smelled, touched, and tasted.
Read On: AI in OOH: Outdoor sees spike in engagement, thanks to precision & data-driven push
Chupps Builds a Billboard That Disappears with the Rain
Chupps Footwear turned sustainability into spectacle with India’s first biodegradable billboard in Bandra, Mumbai. The 20x10 foot installation, made from bamboo, clay, cow dung, hay, and sawdust, stood as a living metaphor for the brand’s biodegradable footwear.
Instead of metal and plastic, the structure used natural materials and limestone lettering that gradually washed away with the rain. As the billboard dissolved, it left behind only a bamboo frame, a quiet, poetic reminder of how advertising can exist without leaving waste behind. Chupps didn’t just make an ad, it made a point that will outlast the billboard itself.
Kurkure Brings Pujo to Life with Karaoke Trams and Street Art
Kolkata’s festive spirit found a lively partner in Kurkure this Durga Pujo. The brand’s “Pujo Pujo Bhaab” campaign turned everyday city icons into joyful experiences that captured the pulse of celebration.
A classic Kolkata tram was transformed into the Kurkure Karaoke Tram, a moving adda for music lovers decked in the brand’s signature orange and blue. A vintage Ambassador car became a canvas of local art, while nearby streets came alive with vibrant murals and alpona created by local artists. The campaign blended nostalgia, creativity, and community in a way only Kolkata could.