In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players
Guest Column: L Adimoolam, Publisher, Dinamalar, decodes the mechanism, impact and meaning of ABC and RNI for the publishing industry
According to ABC data, 6.86 lakh copies of Hindustan Times are circulated in a day
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications to advertise with
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
Teach for India is the on-ground partner to amplify the campaign
Masani has also been named as the executive board member of the International Federation of Audit Bureaux of Certification (Hon Treasurer)
MRUC said in its annual report for FY 2021-22 that the Board is discussing various futuristic options to restart the survey as quickly as possible
The decline is as compared to data from the previous audit conducted 2 years ago; experts attribute the drop to dailies omitting editions from ABC reporting
The RR price for the January-June 2022 audit period was Rs 26 per kg
The two sides are trying to thrash out solutions which include not considering the free/complimentary copies for the next audit period, say sources
Guest Column: L. Adimoolam, Publisher – Dinamalar, writes on the Audit Bureau of Circulation resuming its audit and the power of regional print media
Karunesh Bajaj, ITC Ltd, representing Advertiser category on the Council was unanimously elected as the Deputy Chairman of the Bureau for the year