abc
In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players
Chehneet Kaur May 17, 2024 9:20 AM
Guest Column: L Adimoolam, Publisher, Dinamalar, decodes the mechanism, impact and meaning of ABC and RNI for the publishing industry
L. Adimoolam Apr 29, 2024 10:02 AM
According to ABC data, 6.86 lakh copies of Hindustan Times are circulated in a day
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
L. Adimoolam Jan 31, 2024 2:25 PM
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications to advertise with
Chehneet Kaur Jan 17, 2024 8:39 AM
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
Tanzila Shaikh Dec 27, 2023 10:59 AM
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
Sonam Saini Aug 31, 2023 8:47 AM
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
Sonam Saini Jun 27, 2023 9:02 AM
Teach for India is the on-ground partner to amplify the campaign
exchange4media Staff Nov 14, 2022 2:04 PM
Masani has also been named as the executive board member of the International Federation of Audit Bureaux of Certification (Hon Treasurer)
exchange4media Staff Oct 11, 2022 5:11 PM
MRUC said in its annual report for FY 2021-22 that the Board is discussing various futuristic options to restart the survey as quickly as possible
exchange4media Staff Sep 30, 2022 8:10 AM
The decline is as compared to data from the previous audit conducted 2 years ago; experts attribute the drop to dailies omitting editions from ABC reporting
exchange4media Staff Sep 29, 2022 8:24 AM
The RR price for the January-June 2022 audit period was Rs 26 per kg
exchange4media Staff Sep 27, 2022 9:06 AM
The two sides are trying to thrash out solutions which include not considering the free/complimentary copies for the next audit period, say sources
Sonam Saini & Javed Farooqui Sep 26, 2022 9:09 AM
Guest Column: L. Adimoolam, Publisher – Dinamalar, writes on the Audit Bureau of Circulation resuming its audit and the power of regional print media
L. Adimoolam Sep 26, 2022 8:31 AM
Karunesh Bajaj, ITC Ltd, representing Advertiser category on the Council was unanimously elected as the Deputy Chairman of the Bureau for the year
exchange4media Staff Sep 11, 2020 1:37 PM
