Jaaved Jaaferi and Sourav Ganguly have lent their voices to the ad campaign conceptualised by DDB Mudra

e4m Staff Jun 6, 2024 12:25 PM

Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting

e4m Staff Feb 26, 2024 5:36 PM

In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape

e4m Staff Feb 14, 2024 11:21 AM

Adani Wilmar’s net profit also declined by 18%

e4m Staff Jan 31, 2024 6:54 PM

From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital and outdoor for the event

Kanchan Srivastava Jan 18, 2024 8:37 AM

Sanjay Adesara was associated with the company for nearly 16 years

e4m Staff Jan 2, 2024 3:27 PM

The campaign has been conceptualised by Ogilvy South

e4m Staff Dec 5, 2023 4:49 PM

Adesara comes from Adani Wilmar

e4m Staff Nov 16, 2023 3:48 PM

Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more

Kanchan Srivastava Nov 6, 2023 4:43 PM

Directed by renowned ad-filmmaker Prakash Varma, the campaign is conceptualised by DDB Tribal

exchange4media Staff Jul 31, 2023 1:57 PM

The ad aims to reinforce the brand's position as the preferred choice for consumers who appreciate genuine taste and quality.

exchange4media Staff Jun 6, 2023 1:36 PM

The brand has launched a new digital campaign, ‘Achaar Ka Perfect Jodidaar’ to highlight the role of kachi gani mustard oil

exchange4media Staff May 9, 2023 1:55 PM

Mishra, VP - Sales and Marketing, Adani Wilmar, lets us in on the impact of Russia Ukraine war on the company’s revenues, views on competitors and more

Imran Fazal Jan 13, 2023 8:33 AM

Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM

The long-format copy, ostensibly for Valentines Day, addresses some misconceptions associated with heart health

exchange4media Staff Feb 15, 2021 11:47 AM

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment

Misbaah Mansuri Jan 6, 2021 8:45 AM

We caught up with Ajay Motwani, Head Of Marketing, Adani Wilmar on the brand's latest launches, the spike in the ready-to-cook category, market growth in the segment and more

Nafisa Shaheen Oct 15, 2020 9:11 AM

The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM