'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials

Shantanu David Dec 15, 2023 8:36 AM

The ‘Swad Sapno Ka’ campaign has been created and conceptualized by Infectious Advertising

e4m Staff Nov 7, 2023 10:51 AM

The campaign has been created by Infectious Advertising

e4m Staff Nov 6, 2023 4:34 PM

The campaign highlights the product innovation of tutti-frutti

e4m Staff Sep 25, 2023 1:02 PM

Three slots in Bucket B also sold on Day 3

Sonam Saini Mar 15, 2023 7:57 PM

The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

exchange4media Staff Oct 26, 2021 4:11 PM

FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021

Sonam Saini Jun 18, 2021 7:36 AM

The agency will manage the brands’ digital presence across Facebook, LinkedIn and Instagram, along with Influencer Marketing activities

exchange4media Staff Apr 14, 2021 1:59 PM

The five-day e-auction will be conducted in multiple rounds starting with genres with highest reserve price

Tasmayee Laha Roy Feb 24, 2021 9:03 AM

On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends in 2021

exchange4media Staff Dec 3, 2020 2:15 PM

The channel has curated a day-long patriotic movie festival, which also includes Pukar and the channel premiere of 'Surya The Soldier'

exchange4media Staff Aug 12, 2020 4:29 PM

Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks

Sonam Saini Jul 9, 2020 9:10 AM

While Zee Anmol will have shows catering to the female audience, Zee Anmol Cinema will offer family entertainer movies

exchange4media Staff Jun 12, 2020 11:00 AM

Media experts believe move will lead to supply consolidation, compared to the current highly fragmented situation

Naziya Alvi Rahman Jun 5, 2020 9:14 AM

Anmol Gill, Head of Customer Marketing, Bacardi gives us insights into the brand's consumer connect initiative held globally on Founder’s Day every year

Nafisa Shaheen Feb 14, 2020 5:58 PM