'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials
The ‘Swad Sapno Ka’ campaign has been created and conceptualized by Infectious Advertising
The campaign has been created by Infectious Advertising
The campaign highlights the product innovation of tutti-frutti
Three slots in Bucket B also sold on Day 3
The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol
FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021
The agency will manage the brands’ digital presence across Facebook, LinkedIn and Instagram, along with Influencer Marketing activities
The five-day e-auction will be conducted in multiple rounds starting with genres with highest reserve price
On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends in 2021
The channel has curated a day-long patriotic movie festival, which also includes Pukar and the channel premiere of 'Surya The Soldier'
Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks
While Zee Anmol will have shows catering to the female audience, Zee Anmol Cinema will offer family entertainer movies
Media experts believe move will lead to supply consolidation, compared to the current highly fragmented situation
Anmol Gill, Head of Customer Marketing, Bacardi gives us insights into the brand's consumer connect initiative held globally on Founder’s Day every year