The tournament has showcased India's diversity across gaming titles, creating multiple avenues for brands to invest in and connect with different demographics of PC and console gaming, say experts
The campaign has been brought to life by Ogilvy India
The campaign PV Sindhu, Abhinav Bindra, PR Sreejesh and Sushila Chanu
Bastawalla, Head Marketing & On-Air Promotions, Sony Sports Network, SPNI (Culver Max), shares the network’s strategy for the Asian Games coverage, the media mix and more
The grand campaign has the nation's stalwarts joining the broadcaster’s mission and sharing their messages for the participating athletes
The Asian Games will be held at Hangzhou, China, from 23 Sept to 8 Oct
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
The members of the Indian contingent will travel to the Games with premium suitcases
The event will be held in Hangzhou where India will be competing in four different titles
With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts
The two films feature Olympian & Arjuna Awardee Raja Randhir Singh & Arjuna Awardee Adille Sumariwalla
The deal spanning from November 2021 to September 2023 will give Sony Sports Network exclusive rights to produce clips and highlights throughout the tenure