brand-integration

From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Chehneet Kaur Dec 23, 2023 8:06 AM

The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the story of a rich family
Tanzila Shaikh Dec 4, 2023 9:07 AM

Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan
e4m Staff Nov 18, 2023 9:21 AM

Season 2 of the show has Zomato, MG Motors, Bvlgari and Sabyasachi making guest appearances
Tanzila Shaikh Aug 17, 2023 1:33 PM

The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office
Tanzila Shaikh Feb 3, 2023 7:42 PM

Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts
Tanzila Shaikh Oct 31, 2022 9:03 AM

Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders
Mansi Sharma Jul 26, 2021 9:15 AM

The media buying partner for the campaign is Havas Media Group
exchange4media Staff Mar 23, 2021 12:21 PM

The new shows also present a host of monetisation opportunities, offering brand association & licensing partnerships
Tasmayee Laha Roy Mar 5, 2020 8:09 AM

This IPL, ShareChat expects to garner more than a billion impressions for its cricket-special content from 60 million monthly active users
exchange4media Staff Feb 25, 2020 5:26 PM

The agency has spent Rs 7 crore in co-branding associations with the film
exchange4media Staff Jan 18, 2020 11:12 AM