D’Artist Talent Ventures unveils D’Artist Plus
D’Artist Plus is a service for celebrity-brand associations tailored for start-up brands
celebrity-endorsement
When story is star: Why some brands have dropped celebrities from their World Cup squad?
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Celebrity-endorsed advertising up 6% in IPL 15: TAM report
Shahrukh Khan most visible celebrity, followed by Ranveer Singh
Here’s the only recorded ad that late Dilip Kumar ever did
It was an exception for male film stars to endorse a brand between 50s and 80s
Celebrity endorsement in times of social media: Will we see brands shying away from stars?
Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity
Akshay Kumar, Virat Kohli tops list of most-visible celeb in 2020: Tam AdEx
As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors
Will brand Hrithik work its magic for 'Fighter' promotions?
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
Akshay Kumar & Kareena Kapoor top film celebrity endorsers of 2020: TAM AdEx
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands
Count of celeb endorsers during 43 matches of IPL 13 up 48% than last season: TAM AdEx
As per the TAM adex report, the number of advertisers and brands grew by 13% and 6% respectively in IPL 13 compared to IPL 12 for the same period
Unlu to help brands clinch celeb endorsements at 1/10th of market price
The app will bring over 500 stars through brand endorsement campaigns
Trust, cost & flexibility: Why influencers beat celebrities for brand endorsements
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is
Rohit Sharma, Rishabh Pant & Sourav Ganguly new sports stars in IPL endorsement arena
As per theTAM Sports-IPL 13 Advertising Report, the overall count of sports personalities doing endorsements in IPL 13 has increased by 1.7 times compared to last year
Celebrity endorsements in IPL up 92% this year. Is it Covid impact?
As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12
Virat Kohli & Anushka Sharma bag 26% of ad endorsements: TAM AdEx
Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement
Celebrity-endorsed ads spiked 63% in June’20 versus April’20: TAM AdEx report
As per the report, Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hours per day across all channels, followed by Akshay Kumar and Kareena Kapoor
Rajkumar Rao stars in Asian Paints Bathsense's latest ad
The film was not only conceived at home but was also shot, edited, colour graded and scored at home
MS Dhoni may be off the field but not off endorsements
With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain
Shilpa Shetty Kundra is the face of now home decor brand Stellar Homes USA
The collections are available on Myntra, Flipkart, Home Center and on the Stellar Homes website
Energy drinks brand Monster Energy ropes in Hardik Pandya as brand ambassador
Hardik Pandya joins Formula One champion Lewis Hamilton and MotoGP legend Valentino Rossi as part of the Monster Energy Drink family