UK regulator probes X over Grok deepfake images
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
chatbot
Meta AI enters the chat: Are WhatsApp advertisers responding?
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Are advertisers gaining an edge with AI?
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions
Google’s AI Search: Why are digital news publishers wary?
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers
Irk less, engage more: How brands can do business on WhatsApp
Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool
Putting the 'Ai' in advertising
With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
Hey Google, how does Bard impact advertisers and the future of search?
Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before
How Reels, Gen Z and chatbots will redefine social media in 2023
Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
Chatbots will become primary means of digital communication with consumers: Beerud Sheth
The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C communication & new growth drivers
How third-party chatbots are driving D2C commerce for brands
As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger
'Customers are now comfortable buying insurances digitally'
At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector
How robust communication has been aiding tech startups headed for a post-COVID world
Experts opine on communication supporting the trailblazers in the tech-startup ecosystem with disruption in technology changing the narrative of storytelling in the digitized post-COVID scenario
Facebook launches Corona Helpdesk Chatbot on Messenger
In a combined effort between the Ministry of Health, MyGov & Facebook, the chatbot will help raise awareness, provide authentic information and share precautionary measures