Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India

Shantanu David Apr 18, 2024 8:40 AM

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions

Nilanjana Basu Jun 30, 2023 9:13 AM

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers

Kanchan Srivastava May 15, 2023 8:24 AM

Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool

Tanzila Shaikh Feb 28, 2023 9:31 AM

With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts

Shantanu David Feb 14, 2023 9:16 AM

Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before

Shantanu David Feb 8, 2023 7:43 AM

Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year

Tanya Dwivedi Dec 27, 2022 2:38 PM

The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C communication & new growth drivers

Kanchan Srivastava Jul 29, 2022 8:12 AM

As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM

At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector

exchange4media Staff Jan 29, 2021 8:47 AM

Experts opine on communication supporting the trailblazers in the tech-startup ecosystem with disruption in technology changing the narrative of storytelling in the digitized post-COVID scenario

Nafisa Shaheen May 7, 2020 3:57 PM

In a combined effort between the Ministry of Health, MyGov & Facebook, the chatbot will help raise awareness, provide authentic information and share precautionary measures

exchange4media Staff Mar 27, 2020 4:15 PM