cmos

CMOs battling to balance budget cuts & ROI before festive season

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With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities

Sohini Ganguly Jul 8, 2024 8:34 AM

Data Overload: Why are CMOs struggling to find actionable insights?

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The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts

Sohini Ganguly Jun 28, 2024 9:06 AM

Why retention marketing is climbing up the priority list of CMOs

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Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts

Sohini Ganguly May 31, 2024 8:39 AM

The CMO's Conundrum: How to make sense of the data deluge?

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With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of information into actionable insights

Sohini Ganguly Mar 27, 2024 9:11 AM

Festive Marketing: CMOs use AI tools to optimize spends

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From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season

Kanchan Srivastava Nov 8, 2023 9:14 AM

Underutilisation of martech tools: Marketers under pressure to cut down on tech spends?

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Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts

Sohini Ganguly Oct 4, 2023 8:17 AM

Harish Bhat named among Forbes top 50 global CMOs

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This is the second time Bhat, Brand Custodian of Tata Sons, has been featured on the Forbes list

exchange4media Staff Jun 24, 2023 9:11 AM

Laqshya Pitch CMO Awards 2022 celebrate the best minds in marketing

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The marketing heads were honoured for their landmark works executed in 2021

exchange4media Staff Mar 30, 2022 10:05 PM

'Consumers have become more comfortable with digital approach of brands post-pandemic'

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At the e4m Conclave, top CMOs discussed impacts, challenges & opportunities in post-pandemic world

Sonam Saini Dec 14, 2021 8:52 AM

e4m Conclave: Top CMOs to discuss challenges & opportunities in post-pandemic world

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The panel consists of Shashank Srivastava, Vivek Sharma, Shivam Ranjan, Siddhartha Butalia, and Sujatha V Kumar. The discussion will be moderated by Vaishali Verma

exchange4media Staff Dec 10, 2021 12:28 PM

Instagram best for influencer campaigns according to 50% of CMOs: ClanConnect.ai

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The AI-driven influencer marketing platform recently gleaned insights into the state of influencer marketing in India

exchange4media Staff Apr 16, 2021 1:25 PM

Challenges CMOs will have to face in 2021

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For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic

exchange4media Staff Jan 4, 2021 8:53 AM

‘React, respond & rebuild is our motto during Covid-19’

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In Lions Live CMOs in the Spotlight segment, Dana Anderson, Transformation Officer of MediaLink and Leanne Cutts, Group Head of Marketing, HSBC discussed managing remote leadership in the lockdown

Neeta Nair Jun 23, 2020 8:39 AM