With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of information into actionable insights
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts
This is the second time Bhat, Brand Custodian of Tata Sons, has been featured on the Forbes list
The marketing heads were honoured for their landmark works executed in 2021
At the e4m Conclave, top CMOs discussed impacts, challenges & opportunities in post-pandemic world
The panel consists of Shashank Srivastava, Vivek Sharma, Shivam Ranjan, Siddhartha Butalia, and Sujatha V Kumar. The discussion will be moderated by Vaishali Verma
The AI-driven influencer marketing platform recently gleaned insights into the state of influencer marketing in India
For marketers, there is no respite in sight as much of 2021 will be about coming to terms with challenges posed by the pandemic
In Lions Live CMOs in the Spotlight segment, Dana Anderson, Transformation Officer of MediaLink and Leanne Cutts, Group Head of Marketing, HSBC discussed managing remote leadership in the lockdown