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Mayank Bathwal to Discuss Data-Driven Wellness at e4m TechManch?blur=25

At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m Group

e4m Staff Jul 15, 2026 4:39 PM

HDFC Bank's Leadership Crisis: Key Lessons in Effective Management?blur=25

Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty

e4m Staff Jul 13, 2026 4:55 PM

HDFC Bank Promotes Himika Gupta to AVP – Brand?blur=25

Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank

e4m Staff Jul 13, 2026 4:53 PM

Sudhir Agarwal Reappointed as Managing Director of DB Corp?blur=25

Sudhir Agarwal has been associated in the newspaper printing and publishing business for nearly 35 years and has been on the company's board since its inception

e4m Staff Jul 7, 2026 5:00 PM

Uma K. Appointed Director II of Corporate Communications at MCMC?blur=25

In her new role, Uma will lead communications initiatives for the regulator, overseeing corporate communications efforts and stakeholder engagement

e4m Staff Jul 1, 2026 10:53 AM

MIB Forms Prasoon Joshi Panel to Boost India's Film Industry Growth?blur=25

The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production

e4m Staff Jul 1, 2026 9:25 AM

How RCB's Second IPL Title Could Transform Its Brand Identity?blur=25

Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans

e4m Staff Jul 1, 2026 8:31 AM

Vaibhav Sooryavanshi: India's Next Cricket Superstar Emerges?blur=25

According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created

e4m Staff Jun 30, 2026 5:25 PM

Ogilvy's Global Success: Insights from Liz Taylor and Kainaz Karmakar?blur=25

Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally

e4m Staff Jun 30, 2026 5:19 PM

India's Mixed Results at Cannes Lions 2026: A Creative Reflection?blur=25

India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul

e4m Staff Jun 30, 2026 5:13 PM

AI-Driven Discovery: The Rise of Trusted Voices in B2B Marketing?blur=25

Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise

e4m Staff Jun 18, 2026 12:14 PM

MrBeast Makes History as First YouTuber to Reach 500 Million Subscribers?blur=25

MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy

e4m Staff Jun 18, 2026 11:33 AM

HP Chooses Publicis Media as New Global Media Partner?blur=25

The account is valued at an estimated $250 million, according to reports

e4m Staff Jun 18, 2026 11:24 AM

Shivam Puri Takes Charge as CEO of Cipla's One India Business?blur=25

Puri is currently the Managing Director and Chief Executive Officer of Cipla Health

e4m Staff Jun 18, 2026 11:07 AM

Creators Shift Focus to Credibility Over Virality in 2026?blur=25

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

e4m Staff Jun 18, 2026 9:29 AM

Colgate-Palmolive Wins Big at IDMA 2025 with Four Awards?blur=25

Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling

e4m Staff Jun 17, 2026 3:04 PM

Manisha Verma Attends IMPACT 50 Most Influential Women 2025 Ceremony?blur=25

Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra

e4m Staff Jun 17, 2026 1:06 PM

Why Advertisers Overlook Language Media in India’s Growth Markets?blur=25

L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies

e4m Staff Jun 17, 2026 12:44 PM

Aparajita Puri Joins Microsoft as Managing Director for India & South Asia?blur=25

Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner

e4m Staff Jun 17, 2026 10:27 AM

Supreme Court Draft AI Regulations Shape India's Future Governance?blur=25

Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability

e4m Staff Jun 8, 2026 1:51 PM

Tejkarran Singh Bajaj Takes Charge as ZEE5's New Business Head?blur=25

The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios

e4m Staff Jun 8, 2026 11:57 AM

Madhurima Kumar Appointed Director of Strategy at Myntra?blur=25

Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers

e4m Staff Jun 2, 2026 5:00 PM

Polycab Reports 91% Year-on-Year Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:53 PM

image 1?blur=25

Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations

e4m Staff Mar 17, 2026 2:41 PM

SC dismisses CBI plea against Upendra Rai, upholds Delhi HC order in major relief?blur=25

The CBI had previously challenged the Delhi High Court's decision quashing the case against Rai

e4m Staff Mar 17, 2026 1:00 PM

Saurabh Dwivedi in talks with The Indian Express Group?blur=25

While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content

e4m Staff Jan 22, 2026 12:41 PM

From Kantara to KGF: How South studios are building franchise-led IP businesses?blur=25

South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack

e4m Staff Jan 15, 2026 11:40 AM

Shreyas Mehrotra?blur=25

Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business

e4m Staff Jan 14, 2026 11:46 AM

Avinash Kaul?blur=25

Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises

e4m Staff Jan 7, 2026 10:47 AM

Shailesh Hegde appointed Business Head of Jai Maharashtra?blur=25

Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network

e4m Staff Dec 5, 2025 8:47 AM

Rewriting History?blur=25

Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child

editor@exchange4media.com & exchange4media Bangalore Bureau exchange4media Kolkata Bureau exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM

Sourav Majumdar?blur=25

Sourav Majumdar has three decades of experience in financial journalism

e4m Staff Nov 14, 2024 8:49 AM

Richard Hartell?blur=25

In his new role, Hartell will lead US operations, client relationships, and new business for the agency

e4m Staff Sep 6, 2024 12:03 PM

sun TV?blur=25

According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%

e4m Staff Sep 5, 2024 3:03 PM

Nikhil Kamat?blur=25

The event will feature keynote speeches, panel discussions, and networking opportunities, providing attendees with valuable insights and inspiration

e4m Staff Sep 4, 2024 3:53 PM

Sudarshan Sarma?blur=25

Prior to this, Sudarshan Sarma was with Flipkart as Senior Director

e4m Desk Sep 2, 2024 4:09 PM

BW Businessworld magazine?blur=25

The latest edition dives into the transformative Q-commerce sector, analysing its rapid growth, tech advancements and the challenges ahead

e4m Staff Sep 2, 2024 10:49 AM

influencer marketing?blur=25

e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more

e4m Desk Aug 28, 2024 2:18 PM

Marketing Automation?blur=25

e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more

e4m Desk Aug 27, 2024 2:01 PM

Ajit Varghese Disney Star?blur=25

At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands

e4m Staff Aug 27, 2024 12:27 PM

Anil singh?blur=25

Dr. Anil Singh has been in broadcast journalism for more than 2 decades

e4m Staff Aug 26, 2024 10:22 AM

Cricket?blur=25

The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m

Aditi Gupta Aug 26, 2024 8:47 AM