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According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
Aditi Gupta Aug 13, 2024 8:45 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
Shantanu David Jul 11, 2024 8:55 AM
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court
Chehneet Kaur Jun 26, 2024 9:00 AM
Some of the channels called out by the PIB have more than 1 million subscribers
e4m Staff Jun 14, 2024 9:17 AM
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
e4m Staff Jun 13, 2024 2:58 PM
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Chehneet Kaur Jun 12, 2024 8:40 AM
The meeting to be held on June 11 will be chaired by MIB Secretary Sanjay Jaju, said a news report
As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get a more holistic view of campaigns
Shantanu David May 3, 2024 9:15 AM
Sumit Mathur has been named the new Country Head - India and South Asia
e4m Staff Apr 5, 2024 11:40 AM
Before this, Gaurav Sabharwal worked with Diageo in various commercial leadership roles
e4m Staff Mar 20, 2024 3:23 PM
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Shantanu David Mar 15, 2024 8:47 AM
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
Shantanu David Mar 7, 2024 8:51 AM
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Chehneet Kaur Feb 22, 2024 7:29 PM
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
Chehneet Kaur Feb 5, 2024 8:35 AM
Apurva Chandra has been appointed as the Secretary, Department of Health and Family Welfare, according to an order issued by the Personnel Ministry
All newly appointed leaders - Guillaume Lelait, Roshat Adnani, Lavinea Morris, and Dane Buchanan will report directly to CEO Kabeer Chaudhary
e4m Staff Jan 10, 2024 10:01 AM
The sector together contributed 3.6 percent in the overall FDI inflow of Rs 31,720 crore during the period
e4m Staff Dec 6, 2023 12:32 PM
The Policy will enable the Central Bureau of Communication to empanel agencies and organisations in the OTT and Video on on-demand space
e4m Staff Nov 10, 2023 1:26 PM
The brand transformation is aimed at nurturing the next generation and making them future-ready, the company said
As per the advisory, any such content is to be removed within 36 hours of being reported
e4m Staff Nov 8, 2023 11:23 AM
The ministry had earlier sought inputs regarding the formulation of accessibility standards from self-regulatory bodies of Online Curated Content Publishers
Aditi Gupta Oct 28, 2023 8:45 AM
With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions
Nilanjana Basu Oct 25, 2023 9:15 AM
At the Pitch BFSI Summit 2023, leading marketers of the industry discussed how the narrative of the BFSI sector can be transformed
e4m Staff Oct 11, 2023 1:00 PM
The imprisonment provisions have been now replaced with a monetary penalty
The agency will work on enhancing PriyaGold's brand visibility and market reach
e4m Staff Sep 27, 2023 2:55 PM
The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air
e4m Staff Sep 22, 2023 8:40 AM
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
exchange4media Staff Sep 7, 2023 3:28 PM
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
Chehneet Kaur Sep 4, 2023 9:08 AM
As per media reports quoting DPIIT figures, the foreign direct investment for FY23 stands at Rs 3745 crore, compared to Rs 1129 crore in the last FY
exchange4media Staff Aug 14, 2023 8:41 AM
Speaking at the CII Dakshin South India Media & Entertainment Summit 2023, the I&B minister stated that the Indian M&E sector is estimated to reach the target of US $70 billion by the year 2030
exchange4media Staff Apr 21, 2023 8:35 AM
The new Bill, if passed by the Parliament, would replace the current Information Technology Rules, which was notified in 2011
exchange4media Staff Apr 12, 2023 3:38 PM
Stakeholders had sought clarification on Clause 11(3) (f), saying that the it could be misinterpreted
exchange4media Staff Mar 29, 2023 3:44 PM
The President of FIPP spoke to e4m on the sidelines of the Indian Magazine Congress on the global trends influencing the magazine business
Shantanu David Mar 27, 2023 12:46 PM
Arora has held senior leadership positions with prominent companies, including Taboola, Sizmek by amazon, Cheil, and WPP
exchange4media Staff Mar 14, 2023 3:00 PM
According to the report, at least two more consultations on the bill will be held by March 20
exchange4media Staff Mar 10, 2023 9:14 AM
The US-based company has joined hands with Y&A Transformation and will offer ad tech solutions to YouTube advertisers
exchange4media Staff Mar 8, 2023 8:54 AM
The association has requested the government to withdraw the amendment
exchange4media Staff Jan 23, 2023 6:48 PM
At e4m-DNPA Future of Digital Media Conference, the MIB secy said new publishers getting fair share of revenue is important for the growth of news industry
exchange4media Staff Jan 23, 2023 8:33 AM
As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY; the total expenditure for the last five years stands at Rs 3723 cr
exchange4media Staff Dec 16, 2022 9:01 AM
