As Genesis BCW India celebrates its pearl (30th) anniversary, we speak to the founding chairperson of BCW India Group, Prema Sagar, on the agency's journey, most memorable campaigns, and more
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Prateeksha Bhatia, Account Manager, Genesis BCW, shares her winning experience and how PR has become relevant for clients
From reducing workdays to providing medical assistance to employees and their kin, here's how agencies have been extending a helping hand to their employees
Kapadia, Marriott International Senior Area Director of Marketing – SA, talks about the brand's 360-degree marketing plan with a heightened social media presence for IPL
Guest Column: Deepshikha Dharmaraj, CEO, Genesis BCW, shared that organisations must create an open environment for curiosity, new thinking, and a will to challenge the status quo
Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers
Deepshikha Dharmaraj, CEO of Genesis BCW, talks about her journey, the importance of communication in turbulent times, women's leadership and the outlook for the post-COVID world
Both brands will be retained and continue to operate separately, but side-by-side under the BCW India Group to enable sharing of staff, resources and services