The company posted Rs 317 crore in revenue from operations, of which Rs 242 crore was derived from advertising alone
As per a report titled ‘The Cricket Playbook for Growth Marketers’, brought out by Adjust and Glance, 35% of cricket content engagement came from vernacular languages last season
The campaign encourages Indians to embrace the smart lock screen
Users can access T20 live scores, real-time match updates, live shows, exclusive games and shopping deals
As part of association, consumers will enjoy a ‘lock-screen-to-app’ viewing
As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
Devika Sharma, Director - APAC O&O Business, InMobi, delivered the keynote address in which she spoke about creating content that captivates
The event is a part of Glance Gaming’s mission to give consumers a premium, ‘Hyperlive’ gaming and game streaming experiences on the lock screen
Starting from June 24, 2022, the series will be broadcast on the platforms in Hindi, Tamil & English
Glance users can watch videos, including candid behind-the-scenes shows with the Delhi Capitals, clips of funny moments with their players, scenes from the locker room and more
Glance TV experiences to include LIVE interactive talk shows with top celebrities, community watch parties for live sports, interactive fitness and more
Gambit to help Glance launch creator-led NFTs for live gaming and live experiences
The study by Glance says content-led marketing on the second screen has emerged as one of the key strategies for brands during IPL
Mohan was earlier VP & GM of Monetization at Glance
The proposed investment by Jio is aimed at accelerating Glance’s launch in several key international markets outside of Asia such as the USA, Brazil, Mexico and Russia
According to Counterpoint Research’s Quarterly Mobile Application Tracker, two-third of the active users came from the $100-$250 price segment
With over 150 million active users, the lockscreen content platform was a favourite among major studios, music labels and OTT services
Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition
Brands are perfecting discoverability, unleashing their potential, and engaging with their target audience via impactful campaigns through InMobi’s lock screen advertising platform, Glance
Many of EK’s products are created in collaboration with local artisans across the country with the mission to promote and preserve the legacy of India’s fine craftsmanship
This partnership will help bring realme users a high-quality content experience on lock screen, enabling Glance to further expand its presence in India & Indonesia
This collaboration is expected to give Glance strategic access to India’s top creators and celebrities
Roposo’s new offering will enable consumers to shop for products in real time within a live, ‘virtual mall’ environment
Glance has introduced a series of AI-led videos with deepfakes of iconic characters like Akbar-Birbal and Laila-Majnu
Customers of smartphone brands like Xiaomi, Samsung, vivo, and OPPO form a majority of the company's active user base
Desai will be reporting to Bibhu Mishra, Director – Public Relations, InMobi Group
The joint venture will be called 'Glance Collective'
The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led LIVE commerce
The study reveals that digital content forms are the biggest piece of India’s 500 million smartphone users’ daily Internet diet
e4m Influencer of the Year 2020 Naveen Tewari, Founder & CEO, InMobi & Glance, speaks to Dr. Annurag Batra, Chairman & Editor in Chief - BW Businessworld
At the event, Tewari, Founder & CEO of InMobi & Glance, shared his learnings of the last 12 months
The discussions have reportedly been initiated by Japan’s SoftBank Group Corp
It has been crafted by DDB Mudra