Tuned in to Gen-Z
Move over millennials, brands are now marketing to match the Gen Z vibe. How are brands rewriting the marketing playbook for the Zoomers?
gmi
Schbang and BGMI collaborate with B’luru traffic police for safer commutes
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
How BGMI tapped into nostalgia to create the world's most viral gaming brand ad
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages
The ad has been created by Maitri Advertising, Kochi
Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages
The ad has been created by Maitri Advertising, Kochi
Larger gaming players absorbed GST shock, further consolidation on cards: EY report
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
2023: Gaming and eSports level up with brands in tow
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen interest in gamers and games alike
22feet Tribal Worldwide ups the BGMI experience
The film conveys how the Royale Pass lets players gain recognition for their unique achievements
KRAFTON India launches 'BGMI Ki Boli' campaign
The campaign film blends advanced filming techniques with VFX and AI-generated sequences
Return of Free Fire ignites Indian gaming industry’s hopes
The comeback of two banned games – Free Fire and BGMI – can be a shot in the arm for the country's gaming ecosystem in light of the recent 28% GST levy
KRAFTON India gets Ranveer Singh as BGMI's brand ambassador
With this collaboration, KRAFTON will launch the Play Pure campaign
Return of Shein, BGMI and more: Can they win back customers?
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say experts
BGMI ban leaves tournaments & sponsors in a free fall
The gaming application was removed from Google Play Store and Apple App Store on July 28
BGMI pulled from app stores
Krafton, the South Korean gaming studio that has created the game, said it is working with authorities to sort out any issues
‘We want people to realize gaming & esports are like any other sport’
Vishal Parekh, CMO, Nodwin Gaming, talks about the association with game streaming and esports platforms and the marketing strategy for the upcoming BGMI Masters Series tournament
Loco & Glance to be streaming partners for NODWIN Gaming's BGMI Master Series Tournament
Starting from June 24, 2022, the series will be broadcast on the platforms in Hindi, Tamil & English
Star Sports teams up with Nodwin Gaming to televise BGMI in India
The tournament will be aired Live on Star Sports 2 from the Nodwin Studios in New Delhi
From CRED's Chacha Chaudhary & Supandi to BGMI's Game Responsibly: Best ads of fortnight
Here’s exchange4media’s fortnightly collection of the best ads, released between 20 November and 03 December
In new campaign, Battlegrounds Mobile India promotes safe and responsible gaming
Conceptualised by DDB Mudra, the campaign addresses the issue of addictive and obsessive gaming