Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts

neeraj singh Dec 26, 2024 1:22 PM

Rakesh Sharma held the President’s position for the term 2023-24

neeraj test Sep 23, 2024 10:06 AM

Guest Column: Seasoned communications professional Taruna Gupta explains why thought leadership is important & how one should express genuine concern & put forward the human side in an AI-powered era

Taruna Gupta Jun 30, 2022 3:50 PM

Guest Column: Sunita Patnaik, Director, Corporate Affairs for Mars Wrigley India and One Mars India, shares an insightful input for organizations struggling to retain their talent

Sunita Patnaik Jun 13, 2022 6:28 PM

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe

Amit Tiwari May 18, 2022 8:51 AM

Guest Column: Arun Neelakantan, VP – Digital Transformation & Growth, Unilever South Asia & Member of MMA Martech & Data Council, shares insights from MMR Report 2022 to be launched on May 10

Arun Neelakantan May 5, 2022 8:44 AM

Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency

Shuchi Sethi Mar 2, 2022 9:01 AM

Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries

Amrinder Singh Feb 18, 2022 8:45 AM

Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy

Sujata Dwibedy Jan 24, 2022 8:43 AM

Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media

Manas Mishra Dec 31, 2021 8:52 AM

Guest Column: This festive season, esp. after 18-tempestuous months of Covid, brands will come out with all guns blazing to reconnect with customers, writes Damyant Singh Khanoria, CMO, OPPO India

Damyant Singh Khanoria Oct 29, 2021 8:43 AM

Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX

Piyali Chatterjee Sep 25, 2021 8:44 AM

Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas

Aashish Walia Sep 21, 2021 4:17 PM

Guest Column: Hitesh Raj Bhagat, Global Head of Corporate Communications, Truecaller, shared some insights on crisis management from personal experience

Hitesh Raj Bhagat Aug 26, 2021 1:03 PM

Guest Column: Komal Mehra, Head, Sports Initiatives and Associations at Usha International, shared how brands can contribute to the wellbeing of all stakeholders involved in organizing the tournament

Komal Mehra Aug 11, 2021 8:43 AM

Guest Column: Shubhranshu Singh, Global Head - Marketing, Royal Enfield, highlighted that in our ecosystem for payments, where banks play with money first, fintech providers first play with data

Shubhranshu Singh Jul 21, 2021 8:59 AM

Guest Column: Nandini Chatterjee, Chief Communication Officer, PwC India, shared that it’s best to identify the digital priorities of the organisation and look for a candidate who can fill those gaps

Nandini Chatterjee Jul 12, 2021 8:39 AM

Guest Column: Udit Verma, CMO, Co-founder, Trackier, explains how the use of AI & performance-based marketing strategies have become central to digital advertising success

Udit Verma Jun 12, 2021 7:57 AM

Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy

Sonia Notani Jun 4, 2021 8:40 AM

Guest Column: Amey Asuti, Founder and Managing Director, Futuready Media, believes that influencer marketing & customer engagement through live streaming are emerging digital marketing trends

Amey Asuti Jun 3, 2021 8:44 AM

Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra, writes about the virtues of consistent communication for brands

Neha Bajaj May 27, 2021 1:45 PM

Guest Column: Adam Singolda, Founder & CEO, Taboola, writes that industry’s favorite duopoly focuses on consumers first but both Facebook and Google forget about their partners on the open web

Adam Singolda May 25, 2021 9:08 AM

Guest Column: Anindita Gupta, Co-Founder, Scenic Communication, lists four ways through which EduTech companies can leverage PR so as to gain access to rural Indian markets

Anindita Gupta May 17, 2021 6:23 PM

Guest Column: 'A person never modest with an opinion, rational or irrational; that was the Sunil I'd like to remember,' writes Senior Journalist Siddharth Zarabi

Siddharth Zarabi May 17, 2021 3:50 PM

Guest Column: Marketing Consultant Kinjal Medh said that Kapoor’s vision for an agency was to be a true strategic partner to clients & growing with their business growth

Kinjal Medh May 11, 2021 1:00 PM

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study

Pradeep Menon. M May 7, 2021 8:30 AM

Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM

Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity

Josy Paul Apr 26, 2021 8:20 AM

Guest Column: Prasoon Joshi, Chairman APAC & CEO McCann World Group India, wrote how determined & optimistic Draftfcb-Ulka Chairman Emeritus Anil Kapoor was despite his health taking a downward turn

Prasoon Joshi Apr 13, 2021 3:49 PM

Guest Column: S Prasanna Rai, VP, Marketing, Wipro Consumer Care & Lighting, said that 2021 is about re-invention, so it's imperative for brands to remain agile & cater to ever-evolving consumer needs

S Prasanna Rai Apr 13, 2021 8:20 AM

Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand

Dharmendra Ahuja Apr 8, 2021 9:07 AM

Guest Column: Research as well as experience point to healthy ROIs for most businesses that use an influencer marketing strategy, said Archana Jain, Managing Director & CEO

Archana Jain Mar 25, 2021 3:00 PM

Guest Column: Mamta Dhingra, Communications & PR Advisor, Founder, Lateral Sutra, explains how gender-neutral branding can possibly help towards gender-neutral economic recovery in the Covid era

Mamta Dhingra Mar 16, 2021 8:41 AM

Guest Column: Manisha Chaudhary, Founder & Director, Value 360 Communications, shares trends that are likely to dominate the industry this year

Manisha Chaudhary Mar 10, 2021 8:23 AM

Guest Column: Diaz Nesamoney, Founder, President & CEO, Jivox, said that Google's plans for identity management either means the end of 1:1 identity or the beginning of a new era/approach to identity

Diaz Nesamoney Mar 9, 2021 8:17 AM

Guest Column: Anju Munjal, Senior Vice President, Usha International, discussed in detail how women leaders across organizations are adding feathers of success, and profitability

Anju Munjal Mar 8, 2021 2:06 PM

Guest Column: Piyal Banerjee, Head- External Communications, IPM India Wholesale Trading Private Limited, outlined that highly engaged customers are more likely to convert to brand advocates

Piyal Banerjee Mar 5, 2021 2:33 PM

Guest Column: Kanika Mittal, Business Head, Twitter India, shared that brands today want to be disruptive and break through the clutter in order to attract their target audiences quickly & effectively

Kanika Mittal Mar 4, 2021 8:04 AM

Guest Column: Deepshikha Dharmaraj, CEO, Genesis BCW, shared that organisations must create an open environment for curiosity, new thinking, and a will to challenge the status quo

Deepshikha Dharmaraj Mar 2, 2021 8:30 AM

Guest Column: Udit Pathak, Founder Director, Media Mantra, said that the communications strategy and the brand messaging, 2021, will be interactive thereby facilitating engagement at diverse levels

Udit Sagar Pathak Feb 26, 2021 12:47 PM

Guest Column: Aashna Khurana, Specialist– Marketing Communications APAC, Barco, shared why there has to be consistency and flexibility in all communication strategies aimed at the new normal

Aashna Khurana Feb 23, 2021 4:10 PM

Guest Column: The threat of the pandemic has instilled in us a change in outlook towards life & beyond, says Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India

Tushar Shah Feb 12, 2021 8:28 AM

Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave

Atul Sharma Feb 11, 2021 8:58 AM

Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art

Aman Gupta Feb 9, 2021 3:49 PM

Guest Column: Atul Ahluwalia, Founding Partner, First Partners, outlines four key trends for the PR and communications industry in 2021

Atul Ahluwalia Feb 9, 2021 8:46 AM

Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign

Tanuj Khanna & Suresh Eriyat Jan 22, 2021 8:46 AM

Guest Column: MK Anand, MD & CEO, Times Network, highlights digital transformation, data-driven & dynamic content and subscription-based model as some of the key trends

MK Anand Jan 5, 2021 12:32 PM

We bring to you a collection of guest columns written by industry leaders for exchange4media in 2020

exchange4media Staff Jan 1, 2021 8:45 AM

Guest Column: B.Surendar, COO & Director, Red FM network, defines the way human beings have responded to the Covid crisis as the ‘Fight and Flight approach’

B Surendar Jan 1, 2021 8:41 AM

Guest Column: Singh, the CEO of iProspect, spells out why there’s no substitute for hard work, irrespective of one's gender, to break the proverbial glass ceiling

Rubeena Singh Mar 16, 2020 8:37 AM