WPL 2026: Brands go beyond jerseys, focus on story-led spots
Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL
harman
Sharman Joshi brims with joy at his win at e4m Play Streaming Media Awards
The Bollywood actor bagged the Best Actor award for his web series Kafas
Are women in cricket smashing boundaries of the endorsement game?
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Woloo signs Harmanpreet Kaur to uplift women's hygiene dignity in India
Woloo and Harmanpreet Kaur will address the critical issue of washroom hygiene for women in India
IMPACT unveils 50 Most Influential Women List 2023
Anupriya Acharya, Hephzibah Pathak, Harman Dhillon, Aparna Purohit, Vineeta Singh are in the list of the most outstanding women achievers in Media, Marketing & Advertising
HUL announces key appointments to management committee
Harman Dhillon and Kartik Chandrasekhar join as executive directors of the B&W and PC divisions, respectively. Arun Neelakantan joins as the committee's new chief digital officer
3 Idiots team and cricketers lock horns in new Dream11 ad
Apart from Aamir Khan, R Madhavan and Sharman Joshi, the ad also stars Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Yuzvendra Chahal, Rahul Chahar and R Ashwin
CEAT launches two-wheeler campaign with Harmanpreet Kaur
The TVC has been conceptualised by Ogilvy
'3 Idiots', smug cricketers and a press conference: Dream11's new ad is a real sixer
The platform's new ad stars Aamir Khan, R Madhavan and Sharman Joshi along with cricketers Rohit Sharma, Yuzvendra Chahal, Krunal Pandya, Hardik Pandya, R Ashwin, Jasprit Bumrah, and Rahul Chahar
Women in cricket: The new stars of the endorsement universe
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Harmanpreet Kaur named brand ambassador of Hapipola
Kaur is the perfect representation of Hapipola's ethos, said the lifestyle gadget company
Sharman Joshi promises the 'OLXtraaa' price in OLX Autos ad
The film is a part of the ‘OLXtraaa’ campaign conceptualised by Lowe Lintas
PUMA ropes in Indian cricket captain Harmanpreet Kaur as ambassador
Harmanpreet joins the PUMA roster comprising celebrated sportsmen like Virat Kohli, MC Mary Kom, Yuvraj Singh and Sunil Chhetri
OLX Autos' quirky campaign with Sharman Joshi stresses on providing ‘xtraaa’ to consumers
The campaign has been conceptualised and created by Lowe Lintas
OLX Autos launches brand campaign ‘OLXtraaa’ with Sharman Joshi
The campaign has been conceptualised by Lowe Lintas
MPL pays tribute to the undying spirit of cricket fans
The film #HarFanKiJersey stars cricket stars like Harmanpreet Kaur, Shafali Verma, Renuka Singh, Rohit Sharma, Hardik Pandya, Shreyas Iyer and Suryakumar Yadav
Harman India appoints 80dB Communications as its PR partner
80dB Communications will be responsible for developing all PR and external communications programs
OLX Autos launches film with Rohit Shetty
The Shetty Ke Car-Naame campaign conceptualised by Lowe Lintas Delhi also features actor Sharman Joshi
OLX Autos launches 'Shetty Ke Car-Naame' campaign with Rohit Shetty
The digital-first multi-film campaign has been conceptualized by Lowe Lintas Delhi
HARMAN appoints Christian Sobottka as President, Automotive Division
He will also be appointed to HARMAN’s Senior Leadership Committee
NBA and Harman announce multiyear partnership in India
The partnership will let fans interact with and experience the beautiful sound of HARMAN brands while watching basketball stars perform in every NBA game
Havas Group India bags creative & media mandate for JBL and Harman Kardon
The agency will be responsible for the integrated creative, digital strategy, and overall media buying and planning for both offline and online mediums
How Celebyte offers one-of-a-kind brand engagement
The platform has over 500 celebrities from various domains, including Saina Nehwal, Cyrus Broacha and Minissha Lamba
WTF Sports launched, Harmanpreet Kaur and Suresh Raina named global brand ambassadors
Raina is also a Strategic Partner in WTF Sport
Samsung’s HARMAN elevates Prathab Deivanayagham as Country Manager for India
Deivanayagham will be responsible for further strengthening HARMAN’s leadership across automotive and lifestyle in India
Sara Ali Khan roped in as JBL brand ambassador
Sara will also feature in the new JBL ad film which is an extension of the brand's ‘Live it Real, Live it Raw’ campaign
Brands betting big on ICC Women’s T20 World Cup
Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association
Ranveer Singh raps it for JBL campaign
The brand film will appear on OTT platforms and cinemas in the coming weeks
SPSN to telecast women’s T20i Tri-Nation Series 2020 from Jan 31
The matches, featuring Australian, English and Indian women’s cricket teams, will be telecast live and exclusive on SONY ESPN and SONY SIX channels
Dentsu India Slingshot bags creative & media mandate for JBL and Harman Kardon
The agency will now handle marketing communications, campaign design and media planning for the brands won