As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
After its massive takedown of billboards and hoardings over the past two months, Maharashtra govt has softened its stance on OOH players
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
State Minister Uday Samant informed the legislative assembly on Monday
The draft will also encompass guidelines for digitised hoardings following complaints by citizens and motorist
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad
Last week, Hyderabad OOH Owners also organized a peaceful protest against the order since it will take away most media sites from OOH owners in the GHMC vicinity
The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns
Some OOH owners in the city say the order may result in losses of 60-70% in the short term while others welcome the move
The civic body has currently waived off the fee for the month of April and has also agreed to bear the printing charges
While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair
The new advertising bylaws of 2018 has given no provision for hoardings, which has promoted BBMP to ask for their removal within the next 15 days