icc-cricket
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Rajiv Gopinath May 31, 2024 8:47 AM
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
e4m Staff Nov 20, 2023 9:30 AM
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
e4m Staff Nov 15, 2023 12:35 PM
Perfumes/deodorant was the leading category with 10% share of ad volumes
e4m Staff Oct 23, 2023 6:28 PM
The match also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals
e4m Staff Oct 23, 2023 12:10 PM
boAt will launch a limited-edition range of smartwatches inspired by the Cricket World Cup
e4m Staff Oct 10, 2023 4:18 PM
According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV
Sonam Saini Sep 26, 2023 1:22 PM
The carmaker is a sponsor for the ICC Men’s Cricket World Cup 2023 with Nissan Magnite as the official car of the tournament
exchange4media Staff Sep 13, 2023 12:11 PM
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
exchange4media Staff Jul 28, 2023 1:49 PM
The film also features cricketers like Jemimah Rodrigues, Eoin Morgan, Jonty Rhodes and Shubman Gill
exchange4media Staff Jul 22, 2023 7:39 AM
The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform
exchange4media Staff Aug 29, 2022 5:33 PM
According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL
exchange4media Staff May 21, 2020 4:45 PM
Pro Kabaddi League Season 7 also saw the overall viewership grow by a whopping 40% in the HSM markets
exchange4media Staff Mar 31, 2020 6:22 PM
