Abhinay Bhasin joins dentsu as SVP-Product and Technology
In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
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OTT changing the way Indians consume entertainment
Guest Column: Avinash Raj, CEO and Co-Founder of Mitwa TV, writes that while OTT platforms are gaining popularity there is concern about the explicit content
Brands need to know what their best & most profitable customers look like: Vivek Bhargava
At the Pitch CMO summit Mumbai, Co-founder of Profitwheel Vivek Bhargava delivered an insightful session on the way their platform works and how brands need to know their customers’ mind
AI is the biggest emerging trend in SAAS: Vivek Bhargava, ProfitWheel
The Co-founder of ProfitWheel Bhargava discusses how AI and Generative AI have emerged as big game changers in the consumer experience and marketing segment
ProfitWheel names Sarabjeet Singh as Chief Business Officer
Prior to this, Singh was with Bobble AI
BYJU’S names ITW Sports Inc as Global Activation Partner for Cricket & FIFA World Cup 2022
As a global partner, BYJU’S will have extensive in-venue assets, broadcast, and digital rights across all ICC events and similar rights for the FIFA World Cup
ITW adopts campaign to save 11-year-old with cancer
ITW Universe has pledged to match every donation made for the child’s treatment
School edtech firm LEAD elevates Ritwik Khare as COO
Khare was earlier the Chief Commercial Officer
‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises
SaaS startup ProfitWheel secures USD 3 million initial seed round
50% of the total investment amount came from Netcore Cloud and ProfitWheel co-founder Vivek Bhargava
ITW Consulting's FY21 operating income drops 10.2% to Rs 314.5 crore
The company has reported a net profit of Rs 2.8 crore for the fiscal under review, as against a net loss of Rs 2.2 crore in the previous fiscal
Sports broadcasting market appears ripe for some disruption: ITW's Bhairav Shanth
ITW Consulting MD Bhairav Shanth spoke about the progress made by the company and the trends in the Indian sports market
Reliance Jio looks to shake up digital advertising market with JioAds
Given its slew of in-house digital properties, the company can beckon brands to promote ads on platforms like JioChat, MyJio and JioMoney
Vivek Bhargava exits Dentsu to grow his SaaS start-up ProfitWheel
ProfitWheel is a product company that will focus on creating a customer data-led marketing intelligence platform for direct-to-consumer sector
The rise and rise of (social) influencer marketing
Guest Column: Communications consultant Ritwik Sharma shares why influencers today enjoy more trust than ads do among consumers
Amazon India ropes in Ritwik Sharma as PR Specialist- Consumer Business
Prior to this, Sharma had a 3-year stint at Vivo India
Is BCCI eyeing the September window for remaining IPL matches?
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
Understanding TRAI’s latest directive
Guest Column: Ritwika Nanda, Partner, Trust Legal, explores TRAI’s recent direction to broadcasters
ITW launches global sports consultancy solutions, ITW Catalyst
ITW Catalyst enables the bringing together of brands for mutual associations with research-based collaborations beyond the ordinary