TOI is India’s most trusted English news brand
The TOI Trust Index survey conducted by Nielsen rated TOI at 77.6, Twitter at 60.7 and BBC World News at 56.5
marketing-initiatives
Pitch CMO Summit Delhi 2022 to have power-packed sessions
The summit will be held on 29th June 2022 at The Leela Ambience, Gurgaon
BharatPe unveils TVC to celebrate the success of offline merchants of India
Actor Naseeruddin Shah has lent his voice to the TVC, which is directed by the ad-film director Anupam Mishra
Licious unveils new brand identity
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
Meesho encourages MSMEs to digitise their business with latest campaign
The TVC features actors Deven Bhojani and Nitesh Pandey
Ananya Panday stars in Esprit Watches' latest campaign
The campaign 'Redefine time' will be promoted through all desired media avenues
BikeWo ropes in actor Venkatesh Daggubati as brand ambassador
As a part of the collaboration, the Tollywood actor is also associated with the company as its strategic investor
Doritos' new TVC with Kartik Aaryan exemplifies bold self-expression of today's generation
The campaign has been conceptualised by Wunderman Thompson
Wrapped For Advertiser 2021- e4m
After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way
Why India’s upcoming tour of South Africa is an invaluable opportunity for brands
The upcoming South Africa Vs India series presents a momentous occasion for brands to join in the cricket frenzy while capturing the attention of viewers
LenDenClub joins hands with Samir Kochhar to launch its first brand campaign
The campaign aims to create an awareness among the new-age investors to invest in P2P lending that is hassle-free and that enables higher returns
Why is VIVO Pro Kabaddi League an ad platform of choice for high-octane brand engagement?
Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India
Kapil Dev roped in as brand ambassador for global healthcare company Novo Nordisk
This association aims to create awareness on diabetes management and early insulin adoption
itel brings the essence of ‘Better life for all’ through its festive campaign
The film, conceptualized & co-directed by Alok Pal, Creative Head (Films) at CNVRS8, showcases a range of products promoting the feeling of togetherness
Amitabh Bachchan roped in as brand ambassador of Amway India
As a part of this association, the veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms
Eno collaborates with Facebook to drive engagement with rural audiences
As part of this leg, Eno will be rolling out a series of digital Comics and Animation videos on the Facebook family of apps and target millions of rural and small-town Hindi speaking audiences
Elli Avrram roped in as Parimatch's brand ambassador
The brand has launched a campaign featuring the Bollywood actor
Disney+ Hotstar signs actor Ram Charan as brand ambassador for South
With the actor's active presence on social media, this association will further increase the platform's reach among the South audience
Equitas Small Finance unveils new brand positioning 'Beyond Banking'
Through the beyond banking, Equitas goes all out on its strategy of addressing the heart and mind of the people
Beam Suntory’s Oaksmith Gold wins big at international awards
The brand won across categories in two international alco-beverage awards of international repute
Elara Technologies rebrands as REA India
The brand reflects the name of parent REA Group Ltd, a digital real estate company, headquartered in Melbourne, Australia with a market cap of A$20 billion
TECNO unveils new brand slogan 'Stop at nothing'
#StopAtNothing is the brand's next step in unlocking the best of contemporary smartphone technologies and making them accessible for global emerging markets
Piramal Pharma announces brand association with actor Subodh Bhave for Naturolax-A®
The collaboration aims to educate consumers about Naturolax-A® as a preferred solution for constipation issues
Pitch BrandTalk: Industry experts to share insights on game-changing marketing stories
Leaders from Wavemaker, ITC, CoinDCX, Borosil, Danone, Luminous Power Technologies’, JOSH, Dentsu India, and InMobi will speak at the conference
Magma Fincorp Limited renamed Poonawalla Fincorp Limited
Along with this, its fully owned housing finance subsidiary Magma Housing Finance Limited is also renamed Poonawalla Housing Finance Limited
Learning is a collective effort, says Aamir Khan in Vedantu's new campaign
The ad film series is conceptualized by Tilt Brand Solutions and their in-house production, StudioT
Live cricket to make a mega comeback with ICC's World Test Championship Final
The showdown between Virat Kohli’s men and New Zealand in England this month is expected to attract massive viewership, making it a marquee event on every marketer’s calendar
Garmin India ropes in Mandira Bedi as brand ambassador
The actress and an icon of fitness will be promoting Garmin smartwatches and accessories in India across all platforms - print, television, online as well as social media
Eno rolls out new TVC to highlight its efficacy against multiple symptoms of acidity
The latest TVC will run across TV, digital video and social media platforms
'By being present on alternate platforms, we want to ensure bigger trust in Vedix'
Vedix Business Head Jatin Gujrati shares that the brand will be expanding its digital sales channel further this year along with bringing 100+ new SKUs to the market
Sensodyne encourages people to enjoy simple pleasures of everyday life in latest campaign
Through this campaign, the brand has also rolled out the new identity that is reflected in the pack design
ABP Nadu's launch campaign talks about the 'New Tamilian'
The campaign by 82.5 Communications will have a digital launch to fit the fast-paced consumption habits of the Tamil-speaking, millennial audience
WolfzHowl bags brand purposing mandate for Tea Valley
With its brand purposing and strategy expertise, WolfzHowl will create an in-depth consumer connect and high recall for Tea Valley
Netcore Cloud & Blueshift to help APAC B2C enterprises accelerate customer engagement
The partnership will combine Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services
JK Lakshmi Cement throws a challenge to society with #AaStrengthDikha campaign
The campaign has garnered nearly 4 million views
Lotus Herbals launches #WearYourColor campaign
Designed by HerHQ Media in partnership with Stylecraze & Lotus Herbals, the campaign is a new manoeuvre for women to make their own rules of beauty
Dabur Vatika launches world's first music album #NotesByNature
Created by ^ a t o m network, the subtle musical notes from plants is decoded with the help of today’s technology to create music for responsible humans
Nestle launches new campaign for Munch Fruit O Nuts featuring Samantha Akkineni
The campaign is conceptualized by Wunderman Thompson
Catch Spices sets positive tone for 2021 with 'Umeedon ka Saal' campaign
The campaign kicked-off with a digital film that is being promoted across social and digital platforms
Bata introduces ‘Relaxed Workwear’ collection in new TVC featuring Kartik Aaryan
The campaign is conceptualized by Contract Advertising
Kartik Aaryan roped in as brand ambassador for Bata India Limited
The actor will be seen in a series of advertisements across television, digital and other mediums
Myprotein ropes in Shreyas Iyer as Brand Ambassador
The cricketer's strong social media presence and fan base will benefit the brand
Bumble launches ‘All Our Moves’ campaign this International Women’s Day
The campaign celebrates and encourages the infinite number of moves made by women everyday
ACKO Insurance's 'Time Nahi Lagega' campaign shows superfast claim settlement process
Conceptualized by Papers and Playground, the creative execution uses humour to illustrate various everyday life situations that people in India encounter
Ready to launch? This is how you can add velocity to your campaigns
Guest Column: Kanika Mittal, Business Head, Twitter India, shared that brands today want to be disruptive and break through the clutter in order to attract their target audiences quickly & effectively
Noise appoints Utsav Malhotra as Chief Operations Officer
Malhotra will be responsible for overseeing Noise's business strategies, operations, and marketing initiatives
Contiloe Pictures rebrands VFX division to Illusion Reality Studioz
This in-house vertical will focus on VFX, Animation, Previz/Techviz, on-set camera tracking, and lidar scanning, for the production house
Catch Spices sets the theme of optimism for 2021 with 'Umeedon ka Saal' campaign
The theme will be central to all brand activities that will keep the consumer involved, engaged and cheerful, all through 2021
EdTech firm LEAD unveils ‘Kal ke liye Kabil’ campaign to empower students
Created by WATConsult, the film showcases how LEAD is ensuring that every child receives a great learning experience irrespective of constraints
Sleepwell’s new campaign encourages women to be vocal about their needs & comfort
The campaign highlights the needs and expectations of different women from an equal world