Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
The partnership aims to unlock a multitude of advertising opportunities for brands, the company said
Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company
Prior to this, Iyer was with MX Player as Lead - Revenue Planning & Strategy
Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, talks about the company’s journey in India, marketing strategies, challenges in the advertising and marketing industry, and the road ahead
The move will help integrate consumer journey better across more connected devices beyond just CTV
Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums
The mediasmart's ‘India Says Yes to Connected TV!’ report points to better ad impact and improved purchase intent among CTV watchers
Affle’s mediasmart India CTV Report 2021 reveals consumer adoption insights about the advertising potential of the CTV medium
This partnership will enable OMG to offer mediasmart’s measurable programmatic and CTV advertising solutions powered by its proprietary Household Sync technology to its top advertisers
The partnership is aimed at strengthening Mediabrands’ programmatic advertising offerings
The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets