Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape

Shantanu David Jul 4, 2024 8:57 AM

The partnership aims to unlock a multitude of advertising opportunities for brands, the company said

e4m Staff Jun 10, 2024 2:04 PM

Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company

e4m Staff Dec 21, 2023 1:26 PM

Prior to this, Iyer was with MX Player as Lead - Revenue Planning & Strategy

exchange4media Staff Sep 11, 2023 1:36 PM

Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, talks about the company’s journey in India, marketing strategies, challenges in the advertising and marketing industry, and the road ahead

NATIVE CONTENT Apr 5, 2023 9:00 AM

The move will help integrate consumer journey better across more connected devices beyond just CTV

exchange4media Staff Mar 15, 2023 1:49 PM

Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums

exchange4media Staff Feb 3, 2023 4:51 PM

The mediasmart's ‘India Says Yes to Connected TV!’ report points to better ad impact and improved purchase intent among CTV watchers

exchange4media Staff Oct 18, 2022 1:36 PM

Affle’s mediasmart India CTV Report 2021 reveals consumer adoption insights about the advertising potential of the CTV medium

exchange4media Staff Sep 6, 2021 12:47 PM

This partnership will enable OMG to offer mediasmart’s measurable programmatic and CTV advertising solutions powered by its proprietary Household Sync technology to its top advertisers

exchange4media Staff Aug 2, 2021 10:56 AM

The partnership is aimed at strengthening Mediabrands’ programmatic advertising offerings

exchange4media Staff Nov 20, 2020 12:39 PM

The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets

exchange4media Staff Mar 2, 2020 6:47 PM