AMFI joins hands with Mirum India and WebEngage
The partnership is set to drive AMFI’s MarTech strategy for the Mutual Fund Sahi Hai campaign
mirum-india
Franklin Templeton shines light on ‘remarkable women’
Franklin Templeton has teamed up with Mashable and Mirum India for its latest campaign
Mirum India bags digital mandate for ibis Hotels
Mirum India will amplify ibis Hotels' digital presence
Mirum India and VML launch India MarTech & CommerceTech Report 2024
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
'The Green Revolution in Advertising'
Arvind Nair, Vice President, Mirum India, writes on the new ASCI guidelines on greenwashing in advertisements
Mirum India and WebEngage enter customer engagement partnership
The collaboration is set to bring together Mirum’s expertise in MarTech and WebEngage's comprehensive marketing automation platform
Mirum India names Anand Krishna as Director, Brand Management
This is Krishna's second stint at the company
Mirum India partners with Sprinklr to power next-level customer engagement
The partnership allows Mirum India clients to benefit from strategic digital marketing guidance
Advertising on eCommerce platforms for best impact
Guest Column: Sanjay Mehta, Joint CEO of Mirum India, writes on how eCommerce advertising presents a unique opportunity if one can take full advantage of it
MarTech no longer only about marketing, it needs to drive sales: Mirum India report
The survey for the report shows 88% of respondents expect to increase spending on MarTech over the next 3 years
Manyavar gives digital transformation mandate to Mirum India & Wunderman Thompson Commerce
Manyavar plans to strengthen its end-to-end customer experience by enhancing customer journeys across various touchpoints
Mirum India to provide integration & implementation services to Resulticks
Mirum and Resulticks will work jointly to enable brands to enrich customer experience
Axis Mutual Fund launches ‘ELSSHaiNa’ campaign
The campaign has been conceptualized and creatively led by Mirum India
Mirum India bags marketing automation mandate for GRT Jewellers
The agency will be responsible for implementing multiple products under Salesforce Marketing Cloud Stack
Mirum India wins social media mandate of Berger Paints
The account will be serviced from Mirum’s Mumbai office
Mirum India wins digital mandate for Hero Electric
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns
Physical to Digital: Does your corporate brand image make the correct transition?
Guest Column: Sanjay Mehta, Joint CEO of Mirum India, says, it’s important for businesses to create a lasting impression with their digital or remote touchpoints
AMFI extends its partnership with Wunderman Thompson Group
Wunderman Thompson South Asia and Mirum India have retained the creative & digital mandate to extend the Investor Awareness Outreach programme for AMFI
Mirum India & India On Track launch bespoke sport offering for brands
The proposed services will bring together the sports industry expertise, network and on-ground presence of IOT and the creative, digital and marketing automation expertise of Mirum
Does PhonePe’s latest ad pack the perfect punch?
We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube
Mirum India bags digital mandate for Lotus Professional
The account will be serviced from the agency’s Delhi office
Mirum appointed as Marketing Automation partner for Lycamobile
The agency will be responsible for implementing Salesforce Marketing Cloud as part of the mandate
Mirum India names Kalpesh Patel as Director, Martech
Patel has been with Mirum for more than 4 years and was earlier leading the technology practice
Asking ‘why’ has never been more important
Guest Column: Mihir Karkare, Co-founder & EVP, Mirum India, says the past few months have forced us to explore if we can do things differently and more effectively
User Generated Content by brands - Is the trend here to stay?
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Mirum India wins social media mandate for WileyNXT
The account will be serviced from Mirum India’s Delhi office
Mirum to implement Salesforce Marketing Cloud solutions for Zomato & Pine Labs
Mirum India Joint CEO Hareesh Tibrewala commented that they are confident of delivering seamless marketing cloud solution for the two companies
Mirum India ropes in Mohit Ahuja as Director, Brand Strategy & Client Services
Ahuja’s move comes after an eight-year stint with 82.5 Communications as Senior Vice President
Mirum appoints Preetam Thingalaya as Director of Media
Prior to this, Thingalaya was Digital lead for SVOD and Music verticals of ZEE5
Mirum India picked as marketing automation partner for Bangladeshi grocery chain Shwapno
The digital agency will also facilitate Marketing Cloud platform for Shwapno to drive customer engagement, online sales and ROI
Mirum India to provide social listening services for Poorvika Mobiles
Mirum India will help Poorvika Mobiles implement Social Studio from Salesforce Marketing Cloud
Update Geotarget awards digital mandate to Mirum India
Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management
Franklin Templeton unveils latest instalment of 'Marathon of Life' campaign
The campaign has been conceptualised by Mirum India
How will YouTube's move to stop targeted ads for kids affect content creators?
After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators
Hareesh Tibrewala accepted into Forbes Agency Council
Forbes Agency Council is an invitation-only community for executives in successful Public Relations, Media Strategy, Creative, and Advertising agencies