Anupam Katheriya gets additional role of Director at Medimix
Anupam Katheriya is the CEO of Cholayil Private Limited
olay
A brand’s success depends on your passion: Anupam Katheriya, Cholayil
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
e4m Pride of India Brands – Tamil Nadu to be held tomorrow
The fourth edition of the conference will be held in Chennai on 24 January 2024
Best ads of the fortnight: Olay wants more women in STEM, Zepto promises 'Bumrah Speed'
Ads that caught our attention between October 1 and 15
We want to increase ad spend by 50% in the next FY: Anupam Katheriya, Cholayil
Katheriya, CEO, Cholayil, talks about expanding iconic brands like Medimix and Cuticura into other categories
Olay shines light on the glaring absence of women in STEM
Olay’s #STEMTheGap digital film pays homage to India's female luminaries like Dr Anandibai Joshi, Kamala Sohonie, Dr Janaki Ammal, Kalpana Chawla, among others
Anupam Katheriya named CEO of Cholayil Private Limited
Katheriya has previously held leadership positions at multinationals like Heinz, Nestle and Emami
Medimix launches multi-city OOH campaign
The FMCG major recently roped in Connect OOH for the campaign
Tara Sutaria talks about round-the-clock radiance in new Olay ad
The new campaign also launches across media platforms from TV to social and print
Tara Sutaria is Olay India’s brand ambassador
Sutaria will be the face of Olay’s premium skincare range
Medimix launches new anthem with Kolkata Knight Riders
The anthem is a music video aimed at spreading the message about maintaining hygiene
Medimix announces partnership with KKR for IPL 2020
The skincare brand has been chosen as the team's official 'SkinFit & Hygiene' partner
Grapes Digital wins digital marketing mandate for Cholayil
The account was won following a multi-agency pitch and will be managed by the agency's Delhi & Mumbai office
Medimix launches social media campaign #Skinfit
The campaign has been conceptualised by Leo Burnett
Cholayil onboards Digitas & Starcom to manage its integrated communications mandate
Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands
How are fairness cream brands repositioning their idea of beauty?
In the light of the Ministry of Health and Family Welfare’s stance against fairness cream ads, brands and advertisers are reworking their brand messaging