Nilesh Malani moves on from Polycab India as its CMO
Nilesh Malani was with the company for over three years
polycab
Polycab campaign pays tribute to the electrician community for lighting up our homes
The ‘Dill Ke Roshani’ campaign is created by ShrtFrm
Dentsu's Posterscope unveils Polycab India's refreshed identity through new OOH campaign
The agency strategically selected significant arterial routes, junctions, routes to airports, electrical zones, and industrial areas for the campaign
Polycab India and Madison Media team up for ICC World Cup 2023
Polycab is one of the ‘Associate Sponsors’ for the ICC World Cup on Star Sports and will be visible across more than 12 national and regional TV channels
When story is star: Why some brands have dropped celebrities from their World Cup squad?
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Polycab India unveils new brand identity
The brand refresh has been visualised and designed by Interbrand
Polycab India becomes official partner for ICC
Madison Media and Professional Management Group consulted Polycab on the deal
Polycab India is the official partner for ICC’s global events in 2023
The partnership will include Polycab’s sponsorship of all major men’s and women’s ICC global events
Polycab becomes official partner for ICC global events in 2023
The brand will be a partner in all major men’s and women’s ICC events
‘We have a multi-pronged strategy to reach more consumers across urban & rural markets’
Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 39 years in business, shares insights around adopting a fresh marketing approach, and more
Polycab’s campaign nudges people to pay extra attention to quality of wires they use
The campaign has been conceptualized and created by Ogilvy India
Madison Media Infinity wins Polycab India’s Media AOR
The account was won in a multi-agency pitch
From a small shop in Lohar Chawl to a big FMEG brand: Nilesh Malani shares Polycab’s story
Talking to e4m as part of the ‘Pride of India Brands 2021’ series, Polycab’s CMO Nilesh Malani says the company aims to take the business to Rs 20,000 crore by 2026
Polycab India unveils new campaign featuring Ayushmann Khurrana
The TVC will be aired on various channels across genres, digital and social media platforms
Polycab India appoints Vivek Sharma as Deputy Managing Director
Prior to joining Polycab India, Sharma was Managing Director, Panasonic Life Solutions India
Our ad awareness and TOM scores doubled during IPL: Nilesh Malani, Polycab
According to Malani, Executive VP & Chief Marketing Officer, Polycab, post IPL, awareness for the brand saw 49% higher scores in the exposed group
Advertisers cheer for IPL as league opens to record viewership of 20 crore
Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season
IPL sponsors look at rejuvenating buyer’s sentiment
Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots