Nilesh Malani was with the company for over three years

e4m Desk Feb 14, 2024 11:27 AM

The ‘Dill Ke Roshani’ campaign is created by ShrtFrm

e4m Staff Nov 11, 2023 8:56 AM

The agency strategically selected significant arterial routes, junctions, routes to airports, electrical zones, and industrial areas for the campaign

e4m Staff Nov 7, 2023 11:58 AM

Polycab is one of the ‘Associate Sponsors’ for the ICC World Cup on Star Sports and will be visible across more than 12 national and regional TV channels

e4m Staff Oct 26, 2023 12:28 PM

If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts

Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM

The brand refresh has been visualised and designed by Interbrand

e4m Staff Sep 19, 2023 8:47 AM

Madison Media and Professional Management Group consulted Polycab on the deal

exchange4media Staff Feb 17, 2023 12:07 PM

The partnership will include Polycab’s sponsorship of all major men’s and women’s ICC global events

exchange4media Staff Feb 9, 2023 11:57 AM

The brand will be a partner in all major men’s and women’s ICC events

exchange4media Staff Feb 8, 2023 6:20 PM

Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 39 years in business, shares insights around adopting a fresh marketing approach, and more

Ritika Raj Dec 30, 2022 9:05 AM

The campaign has been conceptualized and created by Ogilvy India

exchange4media Staff Oct 26, 2022 12:05 PM

The account was won in a multi-agency pitch

exchange4media Staff Sep 8, 2022 9:41 AM

Talking to e4m as part of the ‘Pride of India Brands 2021’ series, Polycab’s CMO Nilesh Malani says the company aims to take the business to Rs 20,000 crore by 2026

Kanchan Srivastava Feb 11, 2022 8:37 AM

The TVC will be aired on various channels across genres, digital and social media platforms

exchange4media Staff Nov 22, 2021 6:47 PM

Prior to joining Polycab India, Sharma was Managing Director, Panasonic Life Solutions India

exchange4media Staff Oct 6, 2021 5:03 PM

According to Malani, Executive VP & Chief Marketing Officer, Polycab, post IPL, awareness for the brand saw 49% higher scores in the exposed group

Dipali Banka Mar 31, 2021 8:54 AM

Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season

Tasmayee Laha Roy Sep 23, 2020 9:10 AM

Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots

Tasmayee Laha Roy Aug 26, 2020 9:22 AM