Prasanth Kumar re-elected President of AAAI
Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24
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Conversations around remunerations hit at the heart of the agency model: Prasanth Kumar
The CEO of South Asia, GroupM, engaged in a fireside chat with Nawal Ahuja, Co-founder of exchange4media, at the e4m Confluence
Prasanth Kumar conferred with e4m Influencer of the Year 2022 Award
The award honours visionaries who have demonstrated transformational leadership qualities and achievements over the years
Prasanth Kumar to be recipient of 6th e4m Influencer of the Year award
The award ceremony will be held in Gurgaon on July 20, 2023
GroupM dissolves APAC-level management, sub-regional units to report to global leadership
Ashutosh Srivastava’s role as APAC CEO to end; GroupM to now have four market clusters in the region
Indian sports industry surpasses Rs 14,000 cr in spends: GroupM ESP report
The GroupM ESP Sporting Nation Report 2023 reveals that cricket continues to dominate the Indian sports sponsorship landscape, contributing to 85% of the sponsorship spends
enba: Prasanth Kumar joins jury panel
Kumar is the CEO of GroupM-South Asia
Influencer marketing has become a powerful tool to reach new audiences: Prasanth Kumar
Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Brands gain a lot from association with global events like FIFA World Cup: Top advertisers
Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup
The bet is still on India because we are a very large consuming market: Prasanth Kumar
GroupM South Asia CEO Prasanth Kumar spoke to exchange4media Co-Founder Nawal Ahuja at e4m Confluence: The Media investments Summit 2022
GroupM India joins hands with ShareChat
GroupM India’s clients will gain access through ShareChat to a growing network of influencers and creators
Digital has made media planning more exciting: Prasanth Kumar, GroupM
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its implications for the industry
GroupM launches Finecast in India
This will help GroupM’s clients in India to reach viewers with relevant TV ads
Goafest 2022: Times Network is presenting sponsor
Goafest will be held on May 5, 6 & 7
We have pivoted to digital and are leading the change: Prasanth Kumar, GroupM
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up, and more
e4m-LinkedIn Agency Conclave: Experts to discuss factors driving future of marketing
Santosh Krishnamoorthy, Alex Sibois, Prasanth Kumar, and Sachin Sharma are among the leaders who will grace the event on December 9
There is an almost 300% increase in voice search: Prasanth Kumar, CEO, South Asia, GroupM
At the exchange4media-GroupM Voice Marketing Conference, Kumar shared insights on the growth of voice search, trends in the voice space and how marketers are increasingly leveraging it
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
‘Our clients & partners came together because we faced the same disruption’
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Instagram launches campaign to highlight business impact of influencer marketing
‘Love Runs Deep’ is Instagram's first campaign in India aimed at marketers and advertisers
ISA hosts first knowledge Series Session with media agency and brand leaders
The Indian Society of Advertisers has been the flagship national body and unique voice of advertisers pan India for close to 70 years.
GroupM India gives ITV MD Ajay Mehta additional role of leading Kinetic
Mehta will continue to be based out of Gurgaon and will report to Prasanth Kumar, CEO, GroupM South Asia
Indian sports sponsorship crossed Rs 9000 crore in 2019: GroupM’s ESP Properties report
According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers
Anita Kotwani steps down as SVP, New Business, Mindshare India
Kotwani is believed to be taking up a new assignment in the next few months
GroupM’s m/SIX won media mandates worth Rs 700 crore in 2019
m/SIX was seen winning media mandates for brands like Emami, Revv Cars, V-Nourish, Toppr, The Moms Co and Sebamed
Smartphone user base likely to reach 700 million mark by 2023: MMER 2020
‘Mobile Marketing Ecosystem Report 2020’ delves into trends impacting consumers and marketers, and highlights why it’s necessary to go beyond traditional realms of digital marketing
GroupM launches influencer marketing solution INCA in India
INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers
Indian ad spends estimated to grow at 10.7% in 2020: GroupM TYNY report
Digital secures the second position as the most used media vehicle and is estimated to reach 30% of ad spends in 2020
Ajay Gupte appointed as Chief Executive Officer of Wavemaker, South Asia
Gupte, who is currently COO of Wavemaker India, takes over from Kartik Sharma who has stepped down to pursue other opportunities