The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
According to Viacom18, the official broadcaster of Paris Olympics 2024, the IOA has said that the advertiser interest is 70% more than the last edition
Conceptualised by Leo Burnett India, the campaign is a tribute to the determination and resilience of athletes
PV Sindhu will play the role of an investor and the brand ambassador for Hoop
The collaboration aims to combat micronutrient deficiencies in India, the company said
The TVC marks the first instalment in a two-part series
The campaign has been brought to life by Ogilvy India
She will be championing the importance of the right mattress for fitness & well-being
The 60-second campaign is developed by M/s Auburn Digital Solution
The campaign aims to convey a message about Life Insurance Child Plan
The brand has formed a connect with the badminton champ’s Hyderabad association
The campaign featuring PV Sindhu will have a strong presence during T20 World Cup
Olympian PV Sindhu is the ambassador of the brand's mental health campaign
Badminton champion PV Sindhu engaged in an insightful conversation with host Sameer Kochchar on Day 2 of Goafest 2022
Spinny’s Head of Marketing, Suvid Bajaj, talks to e4m about the association with IPL, roping in Sachin Tendulkar and PV Sindhu, expansion plans & more
The ‘Khushiyon Ki Long Drive’ campaign encapsulates the brand's features that contribute to creating a seamless vehicle purchasing journey
The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm
L&K Saatchi & Saatchi is behind the brand's new campaign
As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event
Sindhu’s firm had issued legal notices to companies for using her name and image without her permission
We bring you a roundup of the news that made headlines this past week
The development comes after Tuhin Mishra, the MD of Baseline Ventures that represents Sindhu, criticised the brands for leveraging the athlete's recent win at the Olympics
The Head of Marketing, India and South Asia, Visa, talks about their 'A Million Cheers’ campaign for Tokyo Olympics 2020
The council noted that the practice is a potential violation of the ASCI code as the ads could mislead consumers into thinking that the athletes endorse the products
Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine
Industry is rife with speculations about her doubling endorsement fees
As a part of this collaboration, PV Sindhu, Bajrang Punia, Deepika Kumari, Atanu Das & Sajan Prakash will give sneak-peeks into their practice sessions, fitness & share behind-the-scenes
The video titled ‘#PhirJeetenge’ stresses on the importance of uniting as a nation during trying times
The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in the same span
The campaign features some of India’s leading sports icons such as PV Sindhu, Viren Rasquinha and Saurav Ghosa
In the social media campaign for the brand, the Olympian encourages young girls everywhere to stay positive and committed to their dreams
Sindhu, the sports drink’s brand ambassador, shows in the film how daily household items can become a part of one’s daily ‘Workout-From-Home’ routine
Crafted by BBDO, the campaign will be driven across the platforms of TV, digital and social media