Philip Kuncheria will be responsible for overseeing all aspects of Sebamed India's operations, strategic initiatives, expanding market presence, and driving innovation in skincare solutions.
Johar, who is a single parent, has been roped in to lend a voice to the #pHmatters campaign
Shah stepped down as Vice President and Chief Marketing Officer of India of German personal care brand Sebamed India two months ago
The campaign consists of multilingual films
Shah joined Sebamed in January 2022
The crux of the campaign is how the brand's baby portfolio with its pH 5.5 benefits serves as a gold standard for babies right from day one
The digital ad builds on the brand's proposition of science-backed solutions
Quartile’s AI software auto manages media keywords
At Unilever, Shah was part of the global marketing team for fabric conditioner Comfort and lead strategy for the brand across South East Asia markets`
Through its #NoConditionsApply campaign, the brand draws attention towards misleading advertising by various hair care brands
The campaign “Pratham Snan Se’ has been conceptualised by The Womb
The campaign encourages India to take inspiration from real-life heroes like Deepa Malik, Manasi Joshi, Sania Nehwal and Sunil Chhetri who have fought their way and came back stronger
Previously, Gaur was the CMO at Sebamed
He was associated with the brand since May 2019
At the Pitch CMO Summit 2021, Ranjan, India Head, Sebamed, discussed why it's important to empower customers with knowledge
The campaign's objective is in line with the brand's pledge to educate consumers
HUL in its petition pointed out that Sebamed's campaign ridiculed its products selectively on the basis of the pH parameter and misled consumers
Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther
We bring you a roundup of the news that made headlines this past week
Brinton has launched a digital ad that points out that fighting only on the PH levels is of no use as various other aspects are as much or more important while buying a soap
A report says that the Division Bench reviewed Sebamed's scientific literature, concluding that pH is a key factor in choosing the right soap
However, Sebamed cannot compare HUL’s soaps to washing detergents
We bring you a roundup of the news that made headlines this past week
As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner -- in any language or manner
Industry observers weigh in on the ad war and who actually gains from this one
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
The campaign has been conceptualized by The Womb
The duties were awarded without the conventional multi-agency pitch