smes
The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Shantanu David Mar 12, 2024 8:57 AM
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM
Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector
Nilanjana Basu Feb 2, 2023 1:01 PM
Print & OOH sectors expect tax reliefs, auto sector looks for a boost in the sale & GST relief, and A&M sector demands more power to digital & support for MSMEs from Budget
exchange4media Staff Feb 1, 2022 8:53 AM
Ponnappa, Head of Categories & Marketing, eBay, shared that the campaign, in its first digital ad, showcases eight Indian sellers and their spirit of conviction in their businesses
exchange4media Staff Oct 20, 2021 8:31 AM
With YES MSME as a plank for the campaign, the Bank is creating a multitude of opportunities, partnerships and resources for the segment to drive business outcomes
exchange4media Staff Feb 6, 2021 7:26 AM
The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television
exchange4media Staff Dec 15, 2020 11:56 AM
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from large corporations in the last six months
Tasmayee Laha Roy Nov 6, 2020 8:38 AM
The organisation will now accept applications from businesses till 28 September 2020
exchange4media Staff Sep 24, 2020 12:41 PM
To help its sellers get back on their feet, Flipkart is running an integrated marketing campaign and providing real-time support to the sellers
exchange4media Staff Jun 27, 2020 8:42 AM
The tech giant has launched Grow with Google Small Business hub in India to equip merchants with the tools they need to go digital
exchange4media Staff Jun 25, 2020 2:05 PM
The campaign was kickstarted by highlighting 'India Se Duniya Tak' narrative with a series of specially curated creatives across its social media handles
exchange4media Staff Jun 16, 2020 1:14 PM
The initiative is a response to India's call for Vocal for Local, helping local businesses expand their audience reach
exchange4media Staff Jun 9, 2020 11:01 AM
Under the service, business owners can set up single online stores on Facebook and Instagram for customers
exchange4media Staff May 20, 2020 11:11 AM
According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to their target audience
exchange4media Staff May 14, 2020 8:53 AM
Publicis’ data company Epsilon will be powering the new service named The Pact
exchange4media Staff May 2, 2020 6:51 PM
The film focuses on small and medium-sized businesses, with the key message that Paisabazaar.com, along with the entire country, stands united with them in these challenging times
exchange4media Staff May 2, 2020 11:42 AM
Despite the overall low sentiments, the report says at least 55% of businesses are looking at leveraging opportunities to better their businesses in the current scenario
exchange4media Staff Apr 22, 2020 2:17 PM
At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them
exchange4media Staff Jan 24, 2020 8:46 AM
