The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector
The TVC features actors Deven Bhojani and Nitesh Pandey
Print & OOH sectors expect tax reliefs, auto sector looks for a boost in the sale & GST relief, and A&M sector demands more power to digital & support for MSMEs from Budget
Ponnappa, Head of Categories & Marketing, eBay, shared that the campaign, in its first digital ad, showcases eight Indian sellers and their spirit of conviction in their businesses
With YES MSME as a plank for the campaign, the Bank is creating a multitude of opportunities, partnerships and resources for the segment to drive business outcomes
The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from large corporations in the last six months
The organisation will now accept applications from businesses till 28 September 2020
To help its sellers get back on their feet, Flipkart is running an integrated marketing campaign and providing real-time support to the sellers
The tech giant has launched Grow with Google Small Business hub in India to equip merchants with the tools they need to go digital
The campaign was kickstarted by highlighting 'India Se Duniya Tak' narrative with a series of specially curated creatives across its social media handles
The initiative is a response to India's call for Vocal for Local, helping local businesses expand their audience reach
Under the service, business owners can set up single online stores on Facebook and Instagram for customers
According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to their target audience
Publicis’ data company Epsilon will be powering the new service named The Pact
The film focuses on small and medium-sized businesses, with the key message that Paisabazaar.com, along with the entire country, stands united with them in these challenging times
Despite the overall low sentiments, the report says at least 55% of businesses are looking at leveraging opportunities to better their businesses in the current scenario
At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them