While DNPA awaits an early redressal from MIB, industry experts discuss the nuances of publishers' ask for revenue from tech giants and the way forward for the industry
Known as a chronicler of Maharashtra politics for three decades, Sujata Anandan had authored a book on the Shiv Sena
The account will be handled by the agency’s Delhi headquarters
With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity
In this edition of e4m's Mom Boss series, we speak to Dwibedy, Chief Investment and Trading Officer, Amplifi India, Dentsu, for her take on balancing motherhood with career
Dwibedy has been working with dentsu for over 7 years
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy
Dwibedy, Group Trading Director, Amplifi India, dentsu International, helps us understand the possible implications of Zee-Sony merger on the industry
Samant will be responsible for driving the company's marketing and communications strategies
She will report to Dr Sujata Mahadik, the CEO
Backed by the festive fervour, the rates have actually gone up in the blackout period, said media buyers
As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left it will be easy to tackle hurdles in the longer run
As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept
According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019