The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content
The films have been conceptualised by McCann Worldgroup
The campaign, by Wavemaker, promotes imagination among kids through the concept of animated virtual friends
The TVC features actress Kriti Sanon
The first edition of the campaign was launched in March 2023
The issue also has an additional summer special spin-off
#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
The campaign is conceptualized by SoCheers
Designer Siddartha Tytler will showcase his iconic prints and signature silhouettes
The campaign has been conceptualized by Saatchi & Saatchi Propagate
This is part of the brand’s collaboration with multi-faceted pop culture icons
The campaign has been conceptualised by What’s Your Problem
In the campaign, Yash encourages everyone to challenge the noise around them, follow their hearts and just rise
The TVC will be aired across national and regional GEC, movie, music, news and kids channels
Industry is hopeful of touching pre-Covid numbers this season
The campaign features four inspiring women from different walks of life, breaking stereotypes and social norms and rising above it all
The campaign will be promoted extensively across digital mediums
The Tokyo 2020 Summer Paralympic Games, set to take place between 24 August and 5 September, will be the first time Eurosport broadcasts a global multi-sport event in India
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
A medley of ways in which brands extended support to the Indian contingent
The campaign features a film in multiple languages with stars of the Indian contingent like PV Sindhu, Bajrang Punia, Bhavani Devi and Manu Bhaker
Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid
The new campaign assures consumers that no summer challenge is too big for the after-sales service company
The Summer Different convoy will travel through South Africa’s nine provinces to shine a spotlight on some of the spectacular parts of the country
The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks
The partnership comes ahead of a busy year for sports in India, with the upcoming Indian Premier League and the Tokyo Summer Olympics 2020