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In the fourth edition of the awards, the leading marketing data and analytics company tested 12,000 ads from around the world for their effectiveness and creativity
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A Havas Company
Hetal Khalsa Feb 22, 2024 9:56 AM
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted the brand and the consumers
Chehneet Kaur Feb 19, 2024 9:14 AM
Chaudhary, who was 67 years old at the time of her demise, suffered a heart attack at a hospital in Amritsar
The campaign is targeted towards young parents who are constantly on the lookout to make their homes safer for their kids
exchange4media Staff Apr 16, 2023 6:00 PM
The account was won following a multi-agency pitch and will be managed out of the Gurgaon office
exchange4media Staff Apr 11, 2023 5:21 PM
Sales have risen 32% despite inflation thanks to the popularity of its Rs 10 packs
exchange4media Staff Feb 17, 2023 1:20 PM
Take a look at some of the Holi brand campaigns that are adding to the festive flavour
exchange4media Staff Mar 17, 2022 8:23 AM
The campaign will go live across TV & outdoor media from March 1
exchange4media Staff Feb 25, 2022 4:07 PM
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry
Mansi Sharma Oct 25, 2021 8:52 AM
The TVC is conceptualised by its creative agency Lowe Lintas
exchange4media Staff Sep 7, 2021 1:24 PM
The concentrated formula ensures cleanliness and convenience
exchange4media Staff Jun 17, 2021 1:03 PM
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
Misbaah Mansuri May 11, 2021 8:47 AM
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Misbaah Mansuri May 10, 2021 8:56 AM
From Surf Excel to Burger King, these Holi-themed ads hit the right spot
Misbaah Mansuri Mar 30, 2021 8:44 AM
The ad shows how a little boy makes the festival of colours special for his elderly friend
exchange4media Staff Mar 2, 2021 11:16 AM
The slice-of-life television commercial highlights the spray’s convenient and easy-to-use format
exchange4media Staff Jul 11, 2020 9:53 AM
Like always, the brand communicates its central message – that stains are fine if they are a result of good deeds – through children as its spokespersons
exchange4media Staff Apr 27, 2020 3:22 PM
