In the fourth edition of the awards, the leading marketing data and analytics company tested 12,000 ads from around the world for their effectiveness and creativity
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A Havas Company
As Kavita Chaudhary, the actress who played Lalita ji in popular surf ads of the 80s, passed away recently, industry remembers how the character impacted the brand and the consumers
Chaudhary, who was 67 years old at the time of her demise, suffered a heart attack at a hospital in Amritsar
The campaign is targeted towards young parents who are constantly on the lookout to make their homes safer for their kids
The account was won following a multi-agency pitch and will be managed out of the Gurgaon office
Influsurf Communications is Media Mantra’s creative firm
Sales have risen 32% despite inflation thanks to the popularity of its Rs 10 packs
Take a look at some of the Holi brand campaigns that are adding to the festive flavour
The campaign will go live across TV & outdoor media from March 1
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry
The platform will be launched by the next quarter
The TVC is conceptualised by its creative agency Lowe Lintas
The concentrated formula ensures cleanliness and convenience
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
The Holi campaigns Greenroom loved working on this year
From Surf Excel to Burger King, these Holi-themed ads hit the right spot
The ad shows how a little boy makes the festival of colours special for his elderly friend
The slice-of-life television commercial highlights the spray’s convenient and easy-to-use format
Like always, the brand communicates its central message – that stains are fine if they are a result of good deeds – through children as its spokespersons