e4m IDMA 2024: Tata Consumer Products bags gold metal for its impressive campaign
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
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Tata Consumer Products calls for media pitch worth Rs 150-200 crore
Wavemaker is the incumbent agency
Ritesh Sud elevated to VP - National Brands, Packaged Beverages at Tata Consumer Products
Ritesh Sud earlier held the position of VP - Marketing in Ready-To-Drink Beverages division
Tata Consumer Products takes home 5 metals at Indian Marketing Awards 2023
The brand won 1 gold, 1 silver and 3 bronze metals across categories for their impressive and impactful campaigns
Ad spends in digital is going to go up for Tata Consumer Products: Puneet Das
Puneet Das, President, Packaged Beverages, Tata Consumer Product, talks about FMCG’s drive towards technology, the launch of new Tata Tea Premium Street Chai of India, and more
Schbang ropes in Jennifer Chhor as VP-Integrated Solutions
Chhor joins from Tata Consumer Products where she was Associate Director, Digital Media & Marketing
Tata Consumer Products’ Sagar Boke joins Vectura-Fertin Pharma as Country Head
Boke recently moved out of Tata Consumer Products where he was heading Customer & Shopper Marketing - Food and Beverages
Sagar Boke resigns from Tata Consumer Products
Boke was head of Customer & Shopper Marketing -- Food and Beverages
'Watching Cricket World Cups is so immersive you feel your actions can influence outcomes'
We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16
Wavemaker India wins media mandate for Tata Consumer Products’ brands
The businesses will be managed from Wavemaker’s Bangalore, Mumbai and Delhi offices
New branding for Tata Soulfull unveiled
The Tata logo has been integrated into the final design, which will be used across online platforms, marketing collaterals and packaging
Richa Arora quits Tata Consumer Products, Deepika Bhan takes over
Bhan has been appointed company’s new President - Packaged Foods, India
Puneet Das of Tata elevated as President - Packaged Beverages, India & South Asia
Das was earlier Senior Vice President- Marketing for the India beverages business
‘Consumer experience comes in the form of product, value, availability & accessibility’
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
‘Our endeavor is to evoke regional pride while reinforcing national stature’
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy