WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
At the MarTech League webinar, panellists discussed how mobile has become one of the primary tools of customer engagement for marketers in recent times
Ninan Thariyan, CEO, DT Next & Shriram Sanjeevi, VP, Levista Coffee on how the brand got coffee drinkers to brew Levista Coffee along with reading their morning newspapers