Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts

Shantanu David Apr 19, 2024 8:25 AM

Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized content

Shantanu David Jul 3, 2023 8:45 AM

Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach

Nilanjana Basu May 8, 2023 8:52 AM

Guest Column: Ramneek Chadha, Chief Operating Officer, Xapads Media, shares how brands can harness the power of vernacular advertising

Ramneek Chadha Aug 31, 2022 9:07 AM

Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands

PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM

The platform will also dial up on local language content in Tamil and Telugu

Javed Farooqui Dec 28, 2021 9:09 AM

While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines

Mansi Sharma Dec 28, 2021 9:05 AM

With this, Practo is one step closer to breaking down access barriers for 200 million unique users in the future

exchange4media Staff Apr 7, 2021 1:30 PM

International dubbed content sees engagement from the top metros as well as Tier 1 & 2 towns of the country

exchange4media Staff Mar 22, 2021 2:29 PM

Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities

Javed Farooqui Feb 9, 2021 9:07 AM

The investment is expected to be instrumental in bolstering Dailyhunt's presence at a time when digital content consumption has grown due to the COVID-19 lockdown

exchange4media Staff May 1, 2020 7:07 PM

Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions

Tauseef Khan Apr 4, 2020 9:39 AM

ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”

Shikha Paliwal Mar 19, 2020 7:38 AM

Print has held its own against digital mainly due to the credibility it provides the readers, say experts

Tasmayee Laha Roy Jan 21, 2020 7:54 AM

The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year

exchange4media Staff Jan 14, 2020 8:08 PM