Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized content
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better reach
Guest Column: Ramneek Chadha, Chief Operating Officer, Xapads Media, shares how brands can harness the power of vernacular advertising
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
The platform will also dial up on local language content in Tamil and Telugu
While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines
With this, Practo is one step closer to breaking down access barriers for 200 million unique users in the future
International dubbed content sees engagement from the top metros as well as Tier 1 & 2 towns of the country
Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities
The investment is expected to be instrumental in bolstering Dailyhunt's presence at a time when digital content consumption has grown due to the COVID-19 lockdown
Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions
ByteDance owned Helo wants to bring linguistic diversity to the social media world, shares Helo's Entertainment Head, Chhandita Nambiar as she speaks about their latest campaign, “Helo Pe Milo”
Print has held its own against digital mainly due to the credibility it provides the readers, say experts
The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year